Image: (Volker Weihbold)
Fair rules of the game
The first impression counts – and can be a deterrent: If you are looking for a hotel or restaurant, you will quickly stumble upon a wealth of online reviews. Often the opinions couldn’t be further apart. Anyone who reads about unhygienic conditions and terrible service scrolls quickly.
Whether the rating of “Maxi123” appears serious is of secondary importance: understandably, no one wants to risk food poisoning or a cockroach infestation in the hotel room. Removing false or offensive reviews is a gauntlet for companies. The customer is king, but there are still rules to play: If the protective cloak of the pseudonym falls away, at least the tone will improve.
A great asset
Devastating reviews because the rooms, service or food did not meet expectations. There’s no question about it: online reviews can be damaging to your business.
A real name requirement on the Internet is still the wrong approach: on the one hand, it fails in practical implementation because it could only be implemented with complex authentication.
In addition, free, anonymous expression of opinion is a valuable asset: according to the Supreme Court, it cannot be banned per se. But hoteliers and restaurateurs don’t have to put up with credit-damaging reviews. The legislature has created instruments, such as the right to deletion and the release of user data.
More on the subject:
- ÖVP is considering requiring real names for reviews on the Internet
- Real name requirement for internet reviews? “It’s legally tricky”
more from Pros & Cons
Pros & Cons: Too young for Brussels at 23?
Should the unanimity principle be abolished in the EU?
More desire than frustration for Austria’s handball players after the European Championship exit?
Pros & Cons: Cameras for police cars?
: Nachrichten
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
