SMEs learned a lot about business online this year. Companies that had to transform from one day to the next to sell on the internet to work with part of their work teams online and others in the store or warehouse. VEnder by Instagram, WhatsApp and Mercado Libre is one of the first ideas that SMEs have, however, for a business to be scalable over time it is necessary to develop a digital ecosystem.
Online advertising was one of the most important aspects of the demand generation strategy. What many entrepreneurs do not know is that the cost of advertising is governed by the law of supply and demand, the more demand for advertising there is, the more expensive it is. You may realize that you increased your investment in internet advertising, however, sales did not increase and possibly even fell.
Another factor that you have to take into account is competitiveness in the market.
Your idea of going to the digital model is the same idea of the thousands of SMEs that were affected, therefore, differentiation is a very important aspect in your marketing strategy to continue scaling an Internet business.
Prepare digital equipment for 2022
A disorganized company is a time bomb. Answer any of these questions:
Are all communication, marketing, sales, logistics processes documented?
Does everyone know what to do even if they are not next to the coworker?
If tomorrow everyone goes back to work from home Is your company technologically ready?
If the answer is yes, you don’t have to worry.
If the answer is You don’t have to think about systems and processes.
How to achieve the objectives of the company in 2022
SMEs should continue working on the development of digital assets considering that 95% of online buyers – more than 20 million Argentines – looked for some source of information on the internet before making a purchase. Online search engines, google in the lead, lose strength while the manufacturer / brand’s social networks gain relevance and online inquiries to family and friends.
Competition continues to grow, the demand will naturally benefit the most, but 2022 will be much more competitive. SMEs must become professional in the use and development of new strategies and tactics for marketing and sales on the internet.
CEO at Manegit.com. Lecturer, author of the book DIGITAL DNA.
Source From: Ambito
