The first place among New Year gifts to business partners and relatives was taken by store certificates. This is evidenced by the data of a study by the Moscow branch of “Opory Rossii”, which conducted a survey among entrepreneurs.
“The first place in the New Year’s top was taken by gift certificates. They were preferred by 18% of the respondents, ”says the study, the results of which were received by Izvestia on Friday, December 24.
Most of the certificates are the ability to receive services in medical centers in Moscow. Also popular are certificates for perfumes and jewelry, analysts added.
Among the gifts there are also certificates for the publication of his own book.
“Among the New Year’s orders of this kind: the husband gave his wife a collection of her poems; the family gave their grandmother a book about her life; the work collective presented the leader with a book about his enterprise, ”said Lyubov Brosalina, editor-in-chief of the publishing house Chelovek Slova.
In second place among gifts – bonds of promising Russian companies, as well as insurance policies – they were preferred by 12% of respondents.
According to the study, another 7% of entrepreneurs surveyed donate part of their business to their children or a franchise. Businessmen noted that the choice is made among niches that will be in demand in the medium term. In particular, this is a business aimed at improving the quality of life: healthy food, medical services, dietary supplements.
“We feel the growing interest of potential franchisees. In 2021 alone, the number of medical offices in our network has more than doubled. In December, we opened our 100th office, ”said Sergey Ambrosov, COO of the LabQuest network of medical offices.
The rest of the answers were divided between traditional New Year’s gifts: branded alcohol, elite floristic compositions, New Year’s souvenirs, analysts said.
On December 18, experts interviewed by Izvestia reported which gifts should be avoided and which budget should be better adhered to, making New Year’s surprises not only to loved ones, but also to business partners, as well as work colleagues. So, it is better not to give branded mugs, pens, notebooks and even Christmas tree decorations, since such items focus on the donor company, not the recipient. It is better to bypass the topic of a pandemic and not give branded masks, gloves, antiseptics.
Sustainability is one of the mini-trends in which you can hand out a reusable water bottle or a set of glasses with glass straws – gifts like this show you care about minimizing waste.
Source: IZ
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
