It would never have occurred to me to put my son in the position of having to use an imaginary scale to choose between Dad and something else on the planet. A little because it was something that they did to me as a child and one is in that desire not to repeat oneself and another little, because deep down, I knew that I would wear them to several of them. Spider-Man or Dad? Dad. Dulce de Leche or Papa Ice Cream? Dad. The beach or Dad? Dad.
But my son Napoli, who by the time this is published, will be 6 years old, went through a World Cup completely. A World Cup that crowned us champions, no less. A World Cup that started as a game of painting your face light blue and white and being able to shout loudly without anyone looking askance and that ended with a kid knowing the last name of players that I have never heard of in my life.
That afternoon I should have been more attentive and not commit such a stupid thing. Surely it betrayed me to see him in the rearview mirror looking a little bored in his car seat and as if to bring up the topic, I can’t think of a better idea than to ask him: Gordo, who do you choose as your partner, Dad or Messi?
It wasn’t the bluntness of the answer that killed me, not even the tone he used or the fact that he didn’t even look at me when he said it. It was the pause he made after Messi stated, and then finished with: you didn’t win a World Cup, Pa.
When they asked me for my opinion about the Messi Brand, this anecdote was the first thing that came to mind. Because Messi is a full-fledged LoveMark. Because the Messi experience is far superior to the Messi promise. Because it is a brand that is constantly generating content and reinventing itself.
And if we talk about brand purpose – because advertisers and marketers love to look for purposes for brands – the purpose of the Messi brand is to teach this litter of little boys and girls, that the more difficult it gets for you, when you get to Being certain that something is not for you, there is always room for a little more magic.
I was, I am and I will be a lover of the Maradona brand. Many times against my most basic principles. It’s my weakness. I can’t against that, sometimes love is like that too. Today for my son is a different time. A time with a better, healthier, simpler and equally immense story. Today I have the peace of mind that my son can consume his Messi brand, you could say, free of stamps.
Cheers Messi, cheers son.
Co-founder of Vendaval Agency
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
