In recent years, Argentina has experienced significant growth in the presence of companies that provide services to real estate brokers through international brands with proven successful systems and that, together with Argentine businessmen and entrepreneurs, have decided to transfer their know-how and model of collaborative work in personal and digital networks to our country.
Globally recognized brands such as Re/Max, Coldwell Banker, Century 21, Keymex Immobilier and Keller Williamsamong others, have not only consolidated their position in the local market, but have also transformed the practices and standards of the sector. This phenomenon is not exclusive to Argentina, it is a reflection of global trends that are observed in both emerging and developed markets.
The most important contribution made by these Argentine businessmen is the direct professional reconversion of more than 15,000 entrepreneurs from all over the country, plus another 30,000 thousand who, with activities related to the sector, have found a way to have their own business or company. with notable profits, in addition to having the autonomy and benefits of independent work.
The progressive arrival of the world’s most important brands to our country brought with it an improvement in the professionalism of the sector, in the level of customer service and in creating service expectations that did not exist before. Added to all this is something very important, and that is that it is produced at the same cost of commissions as traditional real estate agencies.
It is key to understand that these advances are part of a more general context. Thus, this innovation process is not only applicable to the world of real estate, proof of this is that, in the marketing of all types of goods and provision of services, the arrival of companies that provide agile services, digitally, in network, with simplicity in communication and payment methods, has advanced significantly and has produced a visible improvement for users, who often prefer them to traditional systems (for example, post offices, taxis, banks, paper newspapers, etc.).
The introduction of technology and networking by companies that provide these services also generated competition that caused those who do not adapt to these changes to have less beneficial business results. This has meant that certain more conservative real estate sectors did not view these innovations favorably, as has happened throughout history every time there were important renovations in different sectors of society and the economy. However, the advances at all levels offered by this type of work in the real estate field, the improvements in services for clients and the increase in profits for entrepreneurs and collaborators, result in a balance in which everyone wins, known like win-win.
If we see the customers’ point of view, Today they are aware that to optimize the result of their sales process, that is, to sell their property at the maximum price that the market is willing to pay, in the shortest possible time and with maximum legal certainty, the path to choose is to hire updated and professional real estate brokers who provide online services. In this sense, there is a growing demand for real estate services that offer professionalism, networking, transparency, efficiency and a customer experience of international standard, qualities that the brands that have joined the Argentine market have been able to incorporate into the national idiosyncrasy.
We see day by day how the interest of Argentine investors to develop these brands grows, whether those who acquire the rights to market them in the country, or those who hire the service to transform their real estate into a center of services that go beyond the mere marketing of goods. real estate to become a business unit, in which profitability increases its limits.
As a consequence of all of the above, the growth and expansion of Argentine companies that provide a service with international brands is a reality in which real estate brokers and entrepreneurs constantly join, and drives many economic sectors of the country since the purchase and sale of real estate generates growth in the sale of construction materials, labor, real estate developments, items related to construction, opening companies, apartments, toilets, etc. and, in addition, the hiring of professionals such as architects, notaries, surveyors, interior designers, landscapers, etc.
The future of the real estate sector is here to stay in our country, providing benefits for all parties, in the face of a market that was stagnant for years. Although certain collegiate sectors point to closed and outdated models, new times bring important transformations and, as long as they focus on the development and well-being of clients, professionals and entrepreneurs, they come with the best of the globalized world.
President, Keymex Immobilier Latin America and President of the Chamber of Real Estate Services Companies of Argentina (CAMESI)
Source: Ambito
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