To stand out in a world that is constantly evolving, there is only one way: developing our personal brand as an indispensable tool. But what are the latest trends in personal branding this year and how can we benefit from them?
The Yonfluence of the ttechnology and the redes yesOfficials:
Technology continues to revolutionize the way we build and project our personal brand. According to data from Hubspot, 70% of employers use social media to research candidates before hiring them.
This underscores the importance of having a strong presence on platforms like LinkedIn, Instagram, and others.
Arianna Huffingtonco-founder of The Huffington Post, has used her online presence to consolidate her personal brand. With millions of followers on social media, her influence extends beyond the media sphere, positioning her as an authority on topics of well-being and personal development.
He The rise of remote work and its impact:
Remote work has radically changed the professional environment. Now more than ever, professionals need to stand out in a saturated digital space.
According to Forbes, employees with a strong personal brand earn 30% more than those without one. Marie Forleo, entrepreneur and life coach, has taken advantage of the digital environment to build a strong personal brand.
Through his online course platform and YouTube channel, he has created a global community that supports his business and personal mission.
The authenticity and transparency as fundamental pillars
Authenticity and transparency are essential in building a lasting personal brand. 86% of millennials and 78% of baby boomers believe that having a personal brand online is important for their career. Authenticity not only builds trust, but also fosters loyalty and commitment.
Richard Branson, founder of Virgin Group, is an example of how authenticity can transform a personal brand. With his genuine and approachable approach, he has built a brand that reflects his values and vision, appealing to both consumers and employees.
The Age of the Gig Economy
Characterised by temporary jobs and freelancing, it has established itself as a dominant trend in the labour market. This shift has led many professionals to rethink how they present and position themselves in the workplace. While it offers flexibility and autonomy, it entails fierce competition and the need to constantly excel. This is where a strong personal brand comes into play. It’s not just about showcasing skills and achievements, but about telling a story that resonates with the target audience.
The personal brand in figures
- 70% of employers use social media to research candidates before hiring (Hubspot).
- Professionals with a strong personal brand are 15% more likely to be hired (Forbes).
- Workers with a strong personal brand earn 30% more than those without one (Forbes).
- 56% of employees say a good online reputation is important to their career (Tom Peters).
These figures demonstrate how building and managing a strong personal brand not only improves employment opportunities and income, but also strengthens reputation and trust in the digital and professional environment.
Tricks to Stay Relevant
- Embrace emerging technologies and platforms like TikTok or Clubhouse to reach new audiences and showcase different aspects of your personality and expertise.
- Be as real as possible in communications, make sure that all social networks communicate coherently, share successes but also challenges and lessons learned.
- Encourage strategic networking: build and maintain support networks, according to Sheryl Sandberg in “Lean In”, 85% of jobs are obtained through networking.
Adapting to emerging trends and maintaining a strong, true personal brand is more important than ever in this day and age. By leveraging technology, fostering authenticity, and building consistent networks, professionals can not only stand out, but thrive in an ever-changing environment.
Graduate in Public Relations, communicator and expert in Personal Branding. Instagram: @SolDepresbitero
Source: Ambito
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