In an increasingly competitive job market, personal branding has become an invaluable asset. As a graduate in Public relations With more than 20 years of experience in the business development and 360º communicationI was able to observe how a strong personal brand can open doors and create opportunities.
What does it take to be an attractive candidate for companies? How can you achieve this? Here I share some key aspects.
- Personal knowledge: it will be essential to know what we have to offer.
Self-awareness is the cornerstone of an effective personal brand. Understanding your values, passions, and strengths allows you to authentically communicate what you can bring to a company. Conducting regular self-assessments, seeking honest feedback from colleagues and trainers, and reflecting on your achievements and learnings will help you gain a clear vision of your value proposition.
- Generate interesting content and become an expert in your field
Companies are looking for candidates who not only meet the requirements but also add value. Becoming a specialist in your field and sharing interesting content is a great way to demonstrate your knowledge and passion. A LinkedIn study reveals that professionals who share content on a regular basis are 10 times more likely to be contacted by recruiters. Participating in conferences, writing articles, and being active on professional social networks are effective ways to position yourself as an authority in your field.
The ability to communicate ideas clearly and persuasively is an essential skill in any profession. According to the World Economic Forum, communication skills are among the top 10 skills most in demand by employers by 2025. Taking public speaking courses, joining discussion groups, or practicing your presentations in front of a mirror or with friends can help improve this skill. Good public speaking not only builds conviction but also reinforces trust and credibility.
- Taking care of your personal image: There is no second chance to make a good first impression
A study by Princeton University found that people form a first impression of someone in just a tenth of a second. The way we present ourselves, from clothing to posture and body language, speaks of professionalism and seriousness. It is vital to maintain an image consistent with our personal brand, both online and offline. This refers not only to physical appearance, but also to the way we interact with others and how we manage our social media presence.
- Self-confidence: the basis of everything
Self-confidence is essential for any professional looking to excel. Working on our self-esteem involves recognizing our virtues and accepting our weaknesses, using each experience as an opportunity for growth. Practicing gratitude daily is a powerful tool in this process.
- The fundamental ingredient: defining your professional goal
In addition to these pillars, there is one fundamental ingredient that cannot be missing: clearly defining what type of position or job we want to have. Imagining what we would like to be doing and developing capabilities to become the best at that task, role or position. This approach not only prepares us better, but also generates a valuable energetic movement. Encouraging ourselves to define what we want, instead of just focusing on what companies are looking for, allows us to align ourselves with opportunities that truly resonate with us and where we can unleash all our potential.
- A life lesson: the importance of environment and mentors
When I was a child, I practiced tap with Dani, my teacher, who taught me for several years. When I got back into the activity, we went to perfect our skills at a great studio in the United States. With only her gaze, I could execute the choreography perfectly; her encouragement and support were invaluable, and it is a trait that I have maintained throughout my life, but over the years I learned that this type of support can only be used to my advantage if I surround myself with people with good intentions. Context and environment are crucial. It is vital to be with good teachers, trainers and mentors who give us the strength to continue forward.
In short, building a solid personal brand requires time, effort and self-knowledge. Confidence, expertise, image, oratory and a clear definition of goals are the pillars that will help us stand out as good candidates in the job market.
Public Relations graduate specializing in Personal Branding.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
