New technologies and solutions are changing the way companies operate. Every day, important advances are evident in automation and digitalization that are transforming the face of productive sectors worldwide, but What does it take to keep up with these changes? Why is it important to be aware of these transformations? What competitive advantages can differentiate companies by incorporating these innovations?
The answers to these questions can be found in Automation Fairthe most important and emblematic event of industrial automation and digital transformation, organized by Rockwell Automationwhich this year will take place at the Anaheim Convention Center in California, from 18th to 21st November.
Automation Fair Rockwell Automation
What is Automation Fair?
Automation Fair is the world’s largest and most influential event in industrial automation, with a community dedicated to driving meaningful innovation and change.
Last year the focus was on the future of manufacturing and attention to sensitive issues: cybersecurity, workforce, incorporation of artificial intelligence, supply chain effectiveness, and sustainability.
In this 2024 version, makers, creators and leaders from around the world will come together for four days to be inspired by what matters most to their operations.
The program is therefore notable for its sessions, labs, tours and personalized experiences, which focus on empowering participants, from practical learning to executive forums, where they will be able to obtain information on how to overcome production challenges, improve resilience, agility and sustainability, as well as generate a significant impact in their industries.
Automation Fair Rockwell Automation

“It’s been 33 years since the first edition of Automation Fair, and this year we celebrate innovation on the West Coast,” express Christine Spelladirector of communications and brand experiences at Rockwell Automation.
“It’s a time to take advantage of valuable in-person conversations and live demonstrations of innovative applications, which demonstrate that we continue to keep the customer as a priority. Together with our PartnerNetwork members, Automation Fair will continue to offer immersive learning, exciting networking opportunities and exhibits packed with today’s innovations and tomorrow’s vision.“, the executive added in a press release sent to Energy Report.
What are the highlights of Automation Fair?
Highlights of Automation Fair 2024 There are four:
- Daily Main Sessions: Participants will be able to feel inspired by the significant changes that industry experts and thought leaders will drive. The events will take place from Monday to Wednesday and will be open to all attendees.
- Exposure: More than 120 interactive exhibits will be available to explore on the show floor. Discovery Theaters feature new product launches, while tours of the show are available to maximize time on the floor.
- Education: There will be more than 450 hours of advanced training, more than 400 expert presenters, and more than 275 educational sessions. Hands-on lab sessions will provide interactive training and product and technology sessions that focus on cutting-edge use cases and demonstrations.
- Off-site tours: Due to popular demand, these tours provide a unique opportunity to see the solutions and products in action at the industrial facilities of some of the company’s customers.
Automation Fair Rockwell Automation

What is the Rockwell Automation PartnerNetwork Program?
The program PartnerNetwork of Rockwell Automation provides global manufacturers with access to a collaborative network of companies focused on developing, implementing and supporting unmatched solutions to achieve plant-wide optimization, improve machine performance and meet sustainability goals.
What Rockwell Automation does
Rockwell Automation, Inc. (listed on the New York Stock Exchange under the acronym ROK) is a global leader in industrial automation and digital transformation, with more than a century of experience.
“We connect people’s imagination with the potential of technology to expand what is possible on a human level, in order to make a more productive and sustainable world,” they define themselves internally.
Rockwell Automation Headquartered in Milwaukee, Wisconsin, the company employs approximately 29,000 “problem solvers” who serve the needs of customers in more than 100 countries.
Source: Ambito

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