The portal includes a section that Asmundo considers essential: the survey of the artistic heritage of the Autonomous City of Buenos Aires. “In our heritage section, we make visible sculptures and historic buildings that often go unnoticed by passersby,” he commented. “We are proud to rescue these works and make them once again occupy a place in the public consciousness.”
A team committed to cultural dissemination
But El Ojo del Arte is not just a web platform; it is a comprehensive project that also has a successful radio program, broadcast by Metro 95.1, which recently won the prestigious Martín Fierro Award for Best Cultural/Educational Radio Program. Every Sunday, from 11 a.m. to 12 p.m., the El Ojo del Arte team offers an hour dedicated to the discussion and analysis of the art world, opening a window for those listeners looking for a fresh, accessible and in-depth look at cultural issues.
“This year has been incredible for us,” said Asmundo. “Winning the Martín Fierro was a dream come true, but also a reminder that we have a greater responsibility. This type of recognition motivates us to continue giving our best, to continue innovating and to continue bringing art to all audiences.”
The recognition of the Chamber of Deputies was promoted by the deputy Hernán Lombardi, who highlighted the fundamental role that communication plays in cultural systems: “The work of ‘El Ojo del Arte’ is special and very important because, in a country where diffusion mechanisms often fail, this project persists. Recognizing it in the Chamber of Deputies is not only fair, but necessary. The cultural cartography of a country requires broadcasters who manage to connect the new generations with art and culture, something that Gisela and her team are achieving with flying colors.”
The expansion of a dream
Asmundo does not hide his ambitions for the future of the project. During the ceremony, he shared his desire to expand El Ojo del Arte to new territories. “They read and listen to us from different parts of the world, and that drives us to think big. We want to take the project to Europe and the rest of Latin America. Our section dedicated to emerging artists, Art Proustis an example of how we want to continue growing: giving visibility to those talents that often do not have the recognition they deserve,” explained Asmundo.
This dream of expansion is not just a personal desire, but a cultural necessity in a context where globalization has made art a universal language. In their own words: “We believe that art is a powerful tool to connect cultures and we want El Ojo del Arte to be that bridge that unites local artists with the world. We know that it is a long road, but the recognition we have received today shows us that we are going in the right direction.”
A project with soul
During the event, Cristina Pérez, the host, highlighted the collaborative spirit of El Ojo del Arte, a project that, beyond its digital nature, has become a true artistic community. “This is a team of people who love what they do. There are more than 20 collaborators who, with dedication and commitment, build a space every day that not only informs, but also inspires,” said Pérez.
The art critic Manuel Quarantawho participated with a talk about his experience at the Venice Biennale, highlighted how El Ojo del Arte reflects that “foreignness” that often accompanies artists. “Art, like foreignness, thrives on differences. And El Ojo del Arte has been able to gather these differences to create a space that welcomes all voices, from the most established artists to those who are just beginning their careers,” reflected Quaranta.
A well-deserved recognition
The event concluded with a call from Lombardi to value and finance culture: “We need projects like El Ojo del Arte, which remind us that culture is not a luxury, but a necessity. If we do not invest in culture, we cannot expect a deeper and more reflective society.”
With this recognition, El Ojo del Arte reaffirms its place at the heart of Argentina’s cultural cartography and prepares to continue growing, both within and outside our borders.
The Eye of Art: Looking to the Future
Gisela Asmundo has managed to turn her passion for art history into a project that continues to take shape and promises to expand even further in the coming years. The road traveled has not been easy, but the recognition of the Chamber of Deputies is proof that perseverance and dedication can open unexpected doors.
“Art has the ability to transform, unite and make people think. That is our commitment, and we are going to keep it.”Asmundo said in an interview after the event. The project, which began as a digital portal and a radio program, has grown exponentially, generating a tangible impact on the country’s cultural landscape.
Visibility and international projection
One of El Ojo del Arte’s immediate goals is to amplify its presence on international stages. “We want to present El Ojo del Arte in Europe and Latin America, and we are working on projects that allow us to bring our content to those audiences,” Asmundo explained. This international leap is not only a recognition of Argentine talent, but also an opportunity to showcase local art in a global context, giving voice to artists who, although emerging, have great potential.
The challenge is great, but the platform has a solid structure that allows it to face this new horizon with confidence. With more than 20 specialized sections, each one managed by a team of professionals, El Ojo del Arte has managed to establish a collaborative and committed work dynamic that allows it to continue innovating and surprising its audience.
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An art accessible to all
One of the pillars of El Ojo del Arte is its commitment to free access and accessibility. In a world where much cultural content is behind paywalls, the platform remains firm in its belief that art should be accessible to everyone. “We believe that knowledge is a right, not a privilege. And that is why our site is free, so that anyone, regardless of their socioeconomic level, can access it,” explained Asmundo.
This philosophy has been key to the project’s success, attracting a broad and diverse audience that sees El Ojo del Arte as a reliable and accessible source for learning about art and culture. By offering content ranging from in-depth analysis of works of art to news about the latest trends, the platform has managed to create an inclusive space that adapts to the needs and interests of different audiences.
Art as a driver of change
Ultimately, El Ojo del Arte is not only a cultural project, but also a driving force for change that encourages reflection, criticism and connection between people through art.
The history of El Ojo del Arte is living proof that art has the power to transform realities, to open doors and to generate spaces where there were none before. And, with this new recognition, the platform is preparing to continue growing, taking Argentine and global art to new horizons, always with the commitment that art is, above all, for everyone.
With this recognition, Gisela Asmundo and her team strengthen their commitment to culture and continue to build a bridge between art and societybringing the beauty of the works, the stories behind each artist and contemporary trends to an ever-wider audience.
Source: Ambito
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