He Tamagotchi is all the rage again after 30 years since its success. He video game has duplicates global sales between 2022 and 2023but with the particularity that it not only attracts both millennials and younger people. Launched in 1997, it was the first successful attempt to sell a robot aimed at the home environment.
Excitement after the return
The brand director, Priya Jadejaattributes this success to the toy’s ability to combine nostalgia with modern functionality. “It’s really exciting to see them adopt it,” he says, explaining that “Now you can connect with friends, play over Wi-Fi and download different items“.
“That really combats that feeling of fatigue that you might have had with some previous models,” he added.
There is a pixelated black and white screen with the mascot and there are three buttons that allow you to move it through the menu. This revival of the classics reveals that the Imagination and creativity remain essential for him child developmenteven in the digital age.
Cost
This classic is today in a cost that amounts to $46,000, while in amazon Original artifacts cost between US$20 and US$70 and can reach US$100.
Today, an original from that time, in optimal condition, including the box and game cartridges, could be worth between $300 and $1,500.
How it came about
It was created by Aki Maita, on November 23, 1996 in Japanand marketed it to Bandai. It was a pet that had to be maintained daily: from feeding her, taking her for walks and offering her different activities, so that she did not die.
It had been all the rage after hitting the market and became the first technological toy for the massesallowing access “to the future.”
Source: Ambito
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