He mother’s day It is one of the most anticipated events for merchants, especially in a context of falling consumption. In this framework, businesses come out to offer significant discounts to drive sales where spending is already around $61,587 on average per gift.
From Focus Market they prepared a report where they revealed what the gifts preferred by Argentines and where they choose to buy them, to entertain mom on her day.
“Mother’s Day is the second most important business date of the year. Retail sales according to CAME had a year-on-year drop of 5.2% and a 15% drop for the year. The commercial expectation is to improve the level of activity compared to the previous month since in the interannual comparison last year there were many anabolics to increase consumption via monetary emission and social assistance that is not present this year” said Damián Di Pace, Director of the Focus Market Consulting Firm.
According to FECOBA projections, sales for this day will occur in a 30% in nearby shopping centers, 23% in shopping, 26% in Electronic Commerce, 11% in Supermarkets and 10% in Outlets with a projection of average spending per gift of $61,587.
“Although the salary is beginning to beat average inflation, it is still There is an important restriction on the income of Argentines to have greater availability towards spending why the price of services on its correction path reduces the ability to divert consumption. The commercial channel increases promotions, offers and discounts to attract demand in a very competitive context with the need to move still accumulated stocks,” added the analyst.
Mother’s Day: which items are the most prominent this year
The most chosen category, according to the Focus Market survey with Naranja And in the case of the tablet it had a year-on-year increase of 89%, where we found the same model as last year.
The next most chosen thinking about mom’s gift is the Clothing categorywhich as can be seen in the T-shirts had a year-on-year increase of 139%, and in the case of Jeans the increase was 127%. The Footwear category (9%) presented a cumulative increase of 109% (Urban sneakers).
Perfumery, Cosmetics, Aesthetics and Beauty with 12% It represents another of the most chosen items for Mother’s Day gifts. The year-on-year increase in Perfumes was 83%, in the case of national perfume, and 160%, in the case of imported perfume.
He classic gift of Flowers and plants (9%) is still valid on these dates. This year the year-on-year increase was 400% in the case of the Lily Stick and Yerbera, 200% and 300% in the case of the Assorted Bouquet and the Dozen of Roses, respectively.
Businesses: what strategies do they choose to boost sales
Retail trade uses different strategies to boost sales on this date:
- Diversification of the offer: To direct their offer to different “pocket” possibilities, they offer a variety of products and services that adapt to different budgets and preferences, increasing sales opportunities.
- Special Promotions: There is a strong presence of special offers and packages to attract more customers and encourage impulse purchases. Competition is very intense in the market due to the decline in retail sales.
- Social Media Campaigns: SMEs without access to mainstream media agree to place their offer on social networks and market places, taking advantage of the additional window offered by electronic commerce that increases their level of constant participation in the total sales volume.
- Loyalty: For SMEs, these commercial dates of high volume in potential demand are a great opportunity to foster customer loyalty, encouraging repurchase and future recommendations.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
