The launch took place in the Córdoba town of Cabalango, an ideal place to harden and thoroughly test the flagship model of the Japanese brand. Although also to slow down a few revolutions, analyze its landing and the expectations it generates in the Argentine and foreign markets.
Alejandro Modica, Commercial Manager of Honda Motos Argentinaspoke with Scope and provided details of the arrival of the XR300Lalthough he also referred to the current situation of the brand globally during 2024 and the projection to 2025.
“We are very excited, it is a very special moment, very historic, this novelty was being awaited for a long time, both by us and by the public, and we decided to take some time to be able to capture all the needs of our clients, do a redesign “radical of the motorcycle both from the point of view of appearance, aesthetics, and all the functionalities,” he initially explained.
And he details: “They changed all the systems of the motorcycle, the essence of the bike is maintained. Tornadothat versatility, reliability, robustness, durability, but we incorporated a lot of technology and a very radical design change, and greater security as well. It comes as a replacement because all models have something special, but it clearly replaces its predecessor, the 250, and as was explained initially, the modifications are evolution, technology, safety, and different features.”
Honda expects to close the year above 2023 in terms of sales
In the last ten months, the motorcycle market experienced a significant impact, with an initial drop in sales compared to the previous year. However, “there was a strong recovery that exceeded expectations, and the year is expected to close with figures similar to or slightly higher than those of 2023, reaching between 460,000 and 470,000 units sold in total,” he added. Modish.
As for the brand in question, it is estimated that they will exceed the 100,000 units sold, “maintaining a market share greater than 20%, which represents an increase of 5% compared to the previous year”, he predicted.
The recovery, according to Modish, It is due to several factors: “One of the most notable is the cost, since maintaining a motorcycle is cheaper than a car. Many clients who own a vehicle use the motorcycle for their daily trips, opting for a more agile form of transportation. and profitable.
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It is worth remembering that with regard to patents registered in Octobera change is observed with respect to September in the top positions, Sling continued to lead the market with 8,665 units, followed by Motomel, with 6,890, and Gilera, which was third with 5,218.
There are also changes in terms of the most patented model, it continues to comfortably lead the Honda Wave 110, historical leader, but now seconded by the Motomel B110, which rises to second place and leaves the Gilera Smash, in third place.
What initial sales volume does Honda expect for the new Tornado?
About the estimated price of the new XR300L Tornado, Alejando Modica confirmed that it will cost $8,800,000 understanding “that it will be accessible, very balanced with what the motorcycle changes. We believe that this is really going to be a boom and we know that the expectation is there and that demand is going to be there at the beginning. It will probably take us a while to reach the entire audience, but we are doing everything to be able to pass it as quickly as possible.”
Regarding the sales projection, he indicated: “We project an initial volume of 600 units per month for the local market and more than 200 for export, which by the way we export to many countries, including with this model, we were already exporting with the 250 and now with this model we are expanding. There are four more countries and the volume also increases a lot, and we believe that going forward we will have opportunities to continue expanding,” he stressed.
Pointing to the technical specifications of the new Tornado, Modish He stressed that “everything evolved, going through the main systems of the motorcycle, the engine, with injection, better performance, better efficiency, much more docile engine, more elastic, more power, 20% more power, torque, there are improvements in the transmission, it changes the suspension, the brake systems, which was something long awaited, it incorporates the rear disc, it incorporates ABS, it improves the front disc, it also changes the lighting system, the halogen.
“There were some deficiencies there, for riding at night on the route. Now, being full LED, it improved drastically, and well, a tank also with greater capacity, there is about 3 more liters, greater autonomy for those trips on the road, so we are, I think, taking care of everything and a little more than even what was expected,” he concluded.
Source: Ambito
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