Ford Argentina celebrated 60 years of Mustang in an important celebration that brought together 500 people (including dealers, clients, press and celebrities) at the racetrack Óscar and Juan Gálvez from the City of Buenos Aires.
The event opened with a direct invitation to the track, where those invited had the opportunity to experience the performance of the New Generation of Mustang, the GT Performance, and test the power of the Coyote V8 5.0L engine under the command of rally driver Franco Caími and his team.
Ford celebrated 60 years of Mustang and presented the seventh generation of the brand’s flagship vehicle
Hundreds of laps later and with the sun already setting on the asphalt, fordnext to Mustang Club of Argentina and their clients, enjoyed a unique experience, where the past and present of the Mustang met on the asphalt of the Oscar and Juan Gálvez Autodrome.
At the top of the event, Sebastián Trotta, Marketing Director of Ford Argentinaspoke with Scope and celebrated the arrival of the new Mustang confirming “the complete redesign of the car with a brand new exterior design, with much more aggressive, much more assertive profiles, which seek better aerodynamics, have better handling performance and also with an improved engine, the 5-liter V8 Coyote now with more power, almost 500 horses and a very different immersive digital experience.”
On the other hand, he referred to the end of the year for the oval brand in the automotive market, and acknowledged that “it was a very good year in terms of market participation, we have grown a lot with the Rangerwe are touching 30% market share with a state-of-the-art vehicle proudly produced in Pachecowhere 60% is exported; is going very well Brazilin export markets, Chile, Peru, Colombiathe truth is that we are very happy with the performance of the new Ranger, in a segment that is still very strong in Argentinawhich will be hovering above 80,000 units, in a general market context of an industry that would be close to 410,000 unitswhich is a good volume. We come from a year of almost 440,000but this 2024, despite having a rather rarified first quarter, it has been recovering with a market share that is around 9% for us.”
Likewise, he highlighted the number of units of Territory sold, stressing that “we are doing very well with what we are bringing, an exceptional vehicle in terms of technology. Maverick Also, which is already available in traditional sales channels, before it was only in savings plans, now we also have it through traditional channel, with hybrid conversion as well. We did very well with the entire electrification strategy, with the kuga hybrid, the Maverick hybrid, the F-150 hybrid, now a new F-150, also launched two weeks ago, the Raptor line that is also pulling very well, Ranger Raptor, Fy the 150 Raptorexceptional vehicles.”
“And with the Rough Also new that we launched this year, the Bronco Sport, the Big Bronco, Bronco Wildtrakalso for a very demanding audience of off-road and outdoor life and to enjoy these types of vehicles. And well, crowning the year now with the new Mustang; the portfolio of ford It consists of SUVs, pickup trucks, iconic vehicles such as Mustang, Bronco and commercial. The transit It is also a very important vehicle for us with the help of the Ford Pro division, where we seek to provide mobility solutions to companies and in that sense, together with the Ranger, we are also growing quite a bit in that territory,” he concluded.
It is worth pointing out that the 40 units of the new Mustang, corresponding to the first shipment that arrived in Argentina. Deliveries to these customers will be made during November, and the brand confirmed that the pre-sale price announced in September was maintained, which was $113,900,250.
Source: Ambito
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