Since its creation to protect dogs from the sun, this accessory not only made millions, but was also used by military dogs in Iraq.
The dogs, Inseparable companions of many people, they inspire numerous inventions to make their lives more comfortable and fun. From personalized clothing to technological devices, the market for pets generate millions every year. Among these ideas, an innovative accessory caused a sensation: some glasses designed especially for dogs, that combine style, protection and practicality.
This accessory, known as Dogglesis not only a practical solution to protect animals’ eyes from the sun and wind, but also became a fashion item that revolutionized the market. How did this peculiar idea come about? The story of its creation is as interesting as its global success.
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How Doggles Came to Be
The story of this revolutionary invention began in 2004 thanks to Roni Di Lullo, a programmer at Hewlett-Packard who had an inspiration while playing with his dog, a border collie named Midknight. “One day I noticed that Midknight couldn’t catch his frisbee as usual. I realized that the sun was bothering himso I thought, ‘Why not make sunglasses for dogs?'” the businesswoman recalled in an interview with CNBC.
Determined to bring her idea to reality, Di Lullo invested $25,000 and designed the first glasses using CAD software. Their goal was to create an accessory that would fit perfectly on dogs’ heads, providing them with comfort and protection against UV rays, dust and wind. In addition, Doggles included the possibility of prescription glasses for dogs with visual problems, opening a new door to canine eye care.
In its first year, the dog glasses generated revenue of 100,000 dollars, and the idea quickly gained popularity among pet owners. By 2016, the company’s sales reached 3 million dollars annuallyand Doggles were already selling in more than 4,500 stores in 16 countries.
The success was not only limited to the commercial market. Doggles also began to be included in solutions for specific medical conditions in dogs, such as protection against dry eyes or dust particles. Thus, what began as a fun experiment became an invention that made a difference in the lives of thousands of pets.
The Doggles and their connection to the war
Beyond their everyday use, Doggles found an unexpected purpose in the military. During the war in Iraq, Linda Cunninghamwho organized dog supplies for the US military, discovered this product. He recognized that the glasses would not only protect the dogs from the desert sun, but also from severe sand storms. In collaboration with the company, they managed to send more than 120 pairs of Doggles to Iraq, improving the quality of life of military dogs.
Source: Ambito
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