Uruguay XXI managed to add more than 100 companies so far this year country brand,something that is part of the success of the government’s strategy to advance its international positioning.
This is how he made it known Larissa Perdomo, country brand manager, who during an event in Lighthouse Synergy highlighted the results that “reflect the growth path we have followed” and recalled that 84% of foreign investors are satisfied or very satisfied with the country, according to a study carried out by the area of Competitive Intelligence along with Consulting Teams.
“International studies show that the image of Uruguay directly impacts the economy, contributing up to 1% of GDP through income from tourism, foreign direct investment and the attraction of talent,” Perdomo stated and said that this is supported by pillars such as sustainability, governance, security and values.
“The country brand lives through these companies that proudly carry their distinctiveness to the world,” indicated the person responsible for country brand licensing in Uruguay XXI, in turn. Germán Amorín.
Technology challenges and an eye on Japan
On the other hand, Perdomo focused on the recent incorporation of Uruguay Technology to the architecture of sectoral brands, the project that seeks to enhance the global projection of technology companies.
“In just over a month, we have already received 35 licensing requests for this new sector brand, which demonstrates the interest and strength of the Uruguayan technology sector”, held on a thriving sector.
In turn, the executive director of Uruguay XXI, Sebastian Risso, He referred to the future challenges of the brand in Expo Osaka 2025 and noted: “It is a very interesting opportunity to show everything we do in Uruguay, because Japan It is a market that pays very well for quality.”
The day also included the appointment of Alfonsina Maldonado as ambassador of the country brand. The Paralympic athlete and leader in social initiatives gave a speech where she stated: “My greatest medal will be achieving a rehabilitation center for burned children.”
Source: Ambito
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