This economic trend was born in 2013 and seeks to boost the economy through culture, arts and innovation.
The economy studies the most efficient methods to satisfy material human needs, using scarce goods. In that sense, there are different currents that aim at economic development coupled with the benefit of some sectors. Along these lines, a theory called orange economy.
This current responds to the importance of cultural and creative industries as engines for growth. Likewise, the choice of the color orange is linked to its vibrant and dynamic connotation, which reflects the energy and innovative potential of the creative sectors.
The Inter-American Development Bank has defined it as the set of activities that, in a chain, allow ideas to be transformed into cultural goods and serviceswhose value is determined by its Intellectual Property content.
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The story behind the orange economy, focused on Intellectual Property
The concept of orange economy originated in 2013 with the report “Orange Economy: An infinite opportunity”presented by the Inter-American Development Bank (IDB) and the Inter-American Investment Corporation (IIC).
This report highlighted the potential of the creative, artistic and cultural industries to boost the economy in regions such as Latin America and the Caribbean.
Source: Ambito
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