Dario Botte (42)founder and director of Wheatfield (food frozen), shared his experience in the food sector and his strong connection with the rock. His interest in creating something with impact led him to start a business, starting in the food industry after working for 9 years in an American company. Although his schedule is hectic, he manages to balance rock and business with effective planning.
His company, created in 2012, began with crescents and now employs 120 people, with three active plants and two under construction. The company seeks to continue growing and lead the sector.
In dialogue with Scope, Botte He recalled: “My life began with music and rock, but I also always had the idea of creating something with impact. The food sector was a means, not the end, since my ultimate goal is to transform. My first exposure was when I joined an American food company while I was studying at university. “I worked there for 9 years and learned a lot about the frozen food market.”
Balance, that fundamental part of the young businessman’s daily life, was key to carrying out all his projects: “The key is to have a very well-organized agenda,” he initially explained. And he added: “Sometimes I go from a sales meeting to being in a factory, from there to a music studio and then to a product presentation. I have a lot of fun carrying this diverse rhythm, and it’s great to be able to mix my passions and break the formality of work meetings with a touch of rock.”
Work with Felipe Barrozo (historic guitarist of a renowned Argentine rock band) “it is an honor,” he highlights Botteand emphasizes: “Felipe really is an outstanding person, from a human point of view, as a professional and his generosity, many times I don’t realize that I am bringing, together with him and the guys from the band, to each neighborhood, province or country music that marked the history of national rock, it is a privilege of which I am aware, I enjoy and value it greatly, and always grateful of course.
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The birth of Trigal and the impact of the brand in the food sector
Wheatfield was born in 2012, “when I decided to become independent and dare to start a business, let go of the corporation and get out of my comfort zone, it was not easy, since I started from scratch and without money,” he recalled. “I started selling croissants from my car, and it was a very hard road, but rewarding. Today, the company has 120 employees, three active plants and two under construction. “We are reinvesting in machinery and working to continue climbing and achieve leadership in the sector,” he said.
About the project croissant with specialty coffeethe young entrepreneur highlights its quality and proposes opening “10 stores in 24 months. For 2025, Wheatfield will focus on improving what works well, with plans to expand to Chili and reach 300 employees, providing new opportunities.”
Thinking about plans for next year, is committed to “remaining focused on a business unit and improving what works well. We are proud to be able to give opportunities to more people, and that will be one of our greatest achievements. We want to grow even more, with the goal of reaching 300 employees and expand our presence in Chilia key market for us,” he concluded.
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Source: Ambito
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