After losing everything, Estuardo Masías rebuilt his life and founded La Calera, one of the largest egg producers in Peru.
The story of Stuart Masias It is a clear example of resilience and perseverance. At 29 years old, He owned a successful agricultural business.. However, due to government decisions and the political violence of the time, lost everything he had achieved. Despite enormous setbacks, he knew how to reinvent himself and, with effort, managed to build one of the most important businesses in Peru.
From bankruptcy to huge success, his story demonstrates how determination can change the course of a life. The businessman not only rose from economic ruin, but founded one of the largest egg producers in South America, The Calerabecoming a benchmark in the industry.
How Estuardo Masías lost his fortune after the Agrarian Reform and terrorism
Estuardo Masías began his business life with great expectations. After getting your degree in agronomist at the National Agrarian University La Molinadedicated himself to the cultivation of mandarins and acquired 1,000 hectares of land for his project. His passion for citrus fruits took him to the United States to study a master’s degree in the specialty.
However, The political context of the time changed drastically When, in 1968, the government of Juan Velasco Alvarado implemented the Agrarian reform. This measure stripped Masías of his land, leaving his business in ruins.. At 29 years old, he enjoyed a successful life, but soon he found himself completely ruined, without a single penny. This blow was devastating, but it was not the only one.
During that time, Terrorism also hit Peruplunging the country into an even greater crisis. The businessman, who had started working on raising chickens, suffered threats from Sendero Luminosoan event that put even more obstacles in their already complicated situation.
The resurgence of Estuardo Masías: from economic ruin to success with La Calera
The story of Masías does not end with his fall. Far from giving up, He decided to take one last chance and sell the eggs of the 2,000 chickens he still owned.. That step marked the beginning of what would be a phenomenal recovery. In a short time, The number of birds grew exponentiallyexceeding 6,000, and with it, his business began to prosper again.
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As the years go by, The Peruvian founded La Calera, one of the most important egg producers in the country. With the experience acquired, the company focused on innovation and sustainability. Its plant in Alto Larán, Chincha, not only produces quality eggs, but also employs environmentally responsible practices, such as the use of solar panels and cardboard recycling.
Today, this company has more than 4,500 hectares in various locations in Peruand produces more than 300 tons of eggs per months, being a reference in the food industry. Despite numerous challenges, Masías has managed to transform adversity into a springboard to achieve success. With his effort and vision, he has become a business leader who continues to be a source of inspiration for many entrepreneurs.
Source: Ambito
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