“There are prices like in Europe and we are expensive in regional terms,” said Federico Posadas, Minister of Culture and Tourism of Jujuy. “Queries for accommodation started very late,” said Jorge Elías, head of the Tafí del Valle hoteliers’ chamber, in Tucumán.
The behavior of tourist activity during these summer vacations generates more doubts than certainties in the north of the country, as a result of a price of the dollar that favors Argentines who choose other countries in the region for rest. “We went from being very cheap in relation to the dollar, to having prices like in Europe and expensive in regional terms,” he said. Federico PosadasMinister of Culture and Tourism of Jujuy. “Queries for accommodation started very late, we are very uncertain,” said the businessman. Jorge Eliaspresident of the Destino Tafí del Valle Chamber of Hotels and Related Hotels, in Tucumán.
Posadas held a meeting this week with his counterpart from Salta, Manuela Arancibiaformer president of the Tourism Promotion Institute (Inprotur Salta), who replaced, from the first days of December, Mario Penawho walked away from the function because the numbers of tourist activity in 2024 would not have met expectations. The meeting between Posadas and Arancibia was to coordinate the agendas for joint promotion in international markets, develop integrated tourist circuits that include both administrations, such as the Las Salinas Grandes region; preserve cultural and natural heritage, and improve connectivity. “The union between Salta and Jujuy not only reinforces our identity as a region, but also positions us more strongly on the international stage, because those who come to one of these two provinces invariably visit and tour the other,” highlighted the official.
Before the meeting, in an interview in Futurock, Posadas reported that Jujuy, in recent years, was able to sustain a growth rate in tourism close to 10% but it was reduced this year due to the exchange rate. “We went from being very cheap in relation to the dollar, to having prices like in Europe and expensive in regional terms. We are a province that borders Chile and Bolivia, from where we were previously elected but that diminished,” he said.
“We have tourists from Salta, Tucumán, Córdoba and Buenos Aires, but the same thing happens to us as in Mendoza or Bariloche, where tourism fell due to the exchange rate. In fact, Brazilian tourists, who previously arrived in good numbers , have not disappeared but their presence has fallen considerably,” he said, when asked about what type of visits have been sustained. “Brazil is a very strong and large market, with the current exchange rate Argentines will destroy their vacations there,” he lamented.
The Jujuy official also referred to the missing Pre-Viaje Plan, one of the first decisions of the president’s administration. Javier Milei. “It helped a lot when there was no credit, after the pandemic, because that increased the demand for 2 and 3 star hotels, as the benefit reached all social sectors. It was important because reservations and occupancy were advanced. Despite its elimination, in Jujuy we have a good relationship between price and services, we are cheap, that is why people choose us in the absence of the Pre-trip,” he described. “That allowed us to finish 2024 well, but it will be a complex context for these vacations due to competitive prices from abroad,” he concluded.
Tafinist uncertainty
From Tafí del Valle, west of Tucumán, at 2,000 meters above sea level, with sunny days and cool evenings, businessman Jorge Elías, president of the Chamber of Hotels and Related Services of that municipality, defines the scenario in one word. of the sector: uncertainty. “Inquiries for accommodation started very late, we are experiencing a lot of uncertainty, at a time when those who plan their vacations are more rational about spending, people are looking for prices”he maintains, in dialogue with Ámbito.
According to the analysis in which the members of the entity he presides agree with, the summer seasons used to start before the end of the year, they extended until the third weekend of February and that is not expected to happen this year, “a behavior that we have been seeing in recent years. And in relation to the occupancy for the first holiday weekend of the year, “it is around 60%, people are very measured.” “Today we see that people work on weekends, especially because they choose us to unplug for three or four days, taking care of their pockets,” described Elías.
When asked about the favorable context for Argentines to vacation in Brazil this summer, considering the proximity of the north of the country to the southern coasts of that country, he pointed out that “We will have to see how it impacts, we know that many people will choose those beaches but we believe that it is no competition for Tafí del Valle, a destination that is still a destination for a weekend getaway which usually includes a return to the north.” “Today there are variables in the Argentine economy that are improving, that honesty was needed and of course, we hope that this also reaches our sector. For now, we see that spending is very careful,” he concluded.
Source: Ambito
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