The incorporation of Franco Colapinto as reserve pilot Alpine for the 2025 season Formula 1 generated a wave of enthusiasm among motorsport fans Argentinean. This event not only boost your sports careerbut also revives the interest in the brandopening the possibility that its sports models can circulate through the streets again of the country.
During the last year, the Argentine established himself as a very popular figure, even before his debut in the Italian Grand Prix 2024in command of Williams number 43. Its impact was evident in the 15% growth in the number of followers from Alpine’s official Instagram account, just 24 hours after announcing his transfer.
There the French brand’s team, part of the Renault Groupshared a video where Luca de Meoglobal CEO of the company, highlighted the signing of the Argentine while touring the team’s facilities in Enstone, England.
For its part, Flavio Briatoregeneral director of Alpine F1 Team and main architect of the arrival of the Argentine, stated: “Colapinto has signed for us as a reserve driver.”
“Franco, for me, is one of the best young drivers for the future,” he praised, showing himself very comfortable with the incorporation of the pilot from Pillar and showing that with him too they bet on the future .
The enthusiasm was not limited to official comments, on his LinkedIn account, De Meo celebrated the incorporation of Colapinto, highlighting his talent and determination, while inviting “break the limits together”. But the most striking thing was the closing of his message: “Let’s make this season unforgettable! Let’s go baby!”, a phrase that fueled the speculation about a possible promotion from the Argentine to the position of starting driver, something that increased interest in Alpine in Argentina, where the brand had not resonated so strongly since 1978.
alpine-1909134.jpg
Windshield
The history of Alpine and its connection with Argentina
The Alpine brand won world notoriety in the 70s thanks to his triumphs in the World Rally Championship with the legendary model A110. However, his course changed when Renault acquired it and, during the 1980s, he decided to use the name Renault Sport for its sports models.
With the arrival of Luca de Meo to the leadership of the Renault Group in 2021, Alpine regained his identitybecoming the company’s sports emblem, including its representation in Formula 1. This decision, however, had repercussions in markets such as Argentina, where Renault’s competition programs, such as the Road Tourism and the TC2000were discontinued due to the absence of the Alpine brand in the local market.
Despite this, the team has a special place in Argentine automotive history, because the country was the first outside of France in manufacturing a Renault vehicle under the Alpine name: the Renault 12 Alpine.
This model, produced between 1978 and 1980combined sports design with technical performance, standing out for its 1.4-liter engine and 100 HP of power, capable of reaching 172 km/h. They were made only 493 units in a Renault artisanal plant in the City of Buenos Aires making it an iconic model.
The Alpine future in the country
Colapinto’s impact not only revives Alpine’s legacy, but could also open new business opportunities for the brand in Argentina. Coincidentally, the Alpine A290 and the Renault 5 E-Tech, both models 100% electric, were awarded Car of the Year 2025 in Europeconsolidating Renault’s commitment to electromobility.
Brand sources in Argentina admitted that interest revived: “In these two days, many customers drove us crazy asking if we are going to start selling Alpine in Argentina. It is not something we can evaluate at the moment, but we can confirm that the Renault Arkana E-Tech Hybrid will arrive in the country in its version Esprit Alpineand it will not be the only model with this seal.”
In addition to the Arkana, Alpine has in its portfolio the A110 sports coupea model with a 1.8-liter combustion engine, 252 HP of power and a design that combines elegance and sportiness. This vehicle, whose price in Europe ranges between €67,000 and €80,000could be a reference if the brand decides to bet on the Argentine market.
In short, Colapinto’s arrival at Alpine not only marks a milestone in his professional career, but could also be the catalyst for the return of a historical brand to the streets of Argentina. If this effect persists and the driver achieves a promotion to a title in Formula 1, Alpine’s future in Argentina could be a fact.
Source: Ambito

David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.