At present, we find cost increases at all levels of the operation: increases in user conversion costs (digital advertising), financial costs (payment gateways) and logistics costs. This makes new options begin to be sought, for example, in the financial area, new options such as UALA BIS begin to emerge, and new players are welcome for us who are in this world. Because the more competition there is, the more financial options there will be for our clients, beyond lowering costs.
Regarding Cybercrime, there is talk of growth of 60%, That is why companies must take more precautions regarding the safety of our users as well as educate them so that they do not fall into any of the forms of these scams or deceptions.
This year we will work on the business in 360 degrees, that is, to provide a good shopping user experience, taking into account from our search engine (helping them find the products they want), shopping navigation, aesthetics so that it is user friendly and very visual when it comes to how the product arrives at your home.
I feel that the time has come “business personalization”, segmentation in its highest degree of expression, knowing our clients like no one else, telling them what they want, how they want, and when they want.
To get to this level of detail, it is necessary work on big data to identify behaviors within our sites, knowing how they interact we will even know how we have to offer the different products.
Regarding the country context, when purchasing power falls, it is obviously observed that this impacts the consumption mix and directly affects the average ticket. As we already know, the logistics cost directly impacts there and is counterproductive for the business, for this reason, we must work so that the customer buys more products and then offer more categories to complement that drop in receipts.
Inflation not only impacts margins, but the challenge is to have updated costs every month. Pricing has become one of the biggest problems due to the constant increases of all providers, it is becoming more complex to keep costs up to date, be updated and not lose capital.
From Retail Mania Group we see a challenging but very positive panorama due to the fact that there are more and more followers of e-commerce and receiving products directly at home without having to go to physical stores. Today consumers can buy in this way and thus use the time they used to spend going to a physical location to enjoy doing other activities.
CEO de Retail Mania Group
Source: Ambito
