Latin American football continues to be an attractive source of business for European investors, beyond the occasional controversies over regional sporting quality.
The most recent announcement is now the arrival of the Italian sportswear brand Legeawhich announced its landing in Latin America, with the aim of beginning sponsor clubs in Argentina, Uruguay, Brazil, Peru, Bolivia and Paraguay.
The firm knew how to have Naples as a team wearing their brand for quite some time now. And it currently does not have current agreements with Calcio clubs, although it has a presence in European federations.
For this reason, it looks for new markets where it can develop its products and chose Latin America as its targetchallenge that will be undertaken by the Argentine company Studio 23 Sportswhich will be your business partner in the region.
Legea, which has a wide variety of clothing products, accessories, balls, bags, booties, among other things, will focus on this region to begin clothing football clubs and sports institutions in general.
The partnership with Studio 23 Sports will allow it to access the universe of football in the region. The Argentine firm It has outstanding scrolls in this areasince it entered into contracts with entities such as the Argentine Football Association, the Professional Football League, the International Federation of Associated Football (FIFA), the Club Atlético Rosario Central, among others.
He also carried out marketing campaigns, events and sponsorships for companies such as Puma, Nike and Under Armor.
The validity of Argentines in Calcio, from Maradona to Paredes
Andrés Scornik, CEO of Studio 23 Sports, said of Legea’s arrival: “It is excellent news for the sports industry. An Italian brand with a lot of history and tradition in Italy and Europe that from now on It will be a great alternative for clubs and Federations in Argentina and the regionwith a great variety and excellent quality in all its products.”
Scornik linked this landing with his passion as a young man for Italian football, especially for Diego Maradona’s Napoli. On his LinkedIn account he wrote: “As a child I got up early on Sundays to being able to see Maradona on channel 9 and then Bati in Calciocable did not exist yet. It is impossible not to love the Italians, Italy, Rome today with Dybala and Paredes and above all the Neapolitans, so similar to us that it surprises. For me and for Studio 23 Sports it is a dream come true“It is an honor and an extreme challenge to represent Legea in its landing in Argentina and the rest of Latam.”
For his part, the Italian Ferdinando ChianeseCEO of Legea, commented: “Legea wants to invest in South America, which remains the homeland of football talents and beyond. Passion, young population, champions of the past and present represent a myth to achieve for many children who play on the soccer fields and in the streets. The philosophy of our company is sport as a source of well-being and social redemption, of integration and inclusion without geographical borders. Studio 23 Sports has always shared our thoughts and will be our official partner,” he concluded.
Legea was one of the brands that dressed Napoli in recent years. History indicates that the first brand to dress the Neapolitans was Puma in 1975. They were followed by Ennedue in two stages, Linea Time, Umbro, Lotto, Nike, Diadora in two stages, LegeaMacron and Kappa, also in two stages.
From 2021 to the present, Napoli’s clothing was provided by the brand EA7which corresponds to Emporio Armani’s initialsArmani’s third range inspired for the youngest. This season, the Neapolitan shirt has MSC cruise advertising on the chest
Legea was founded in 1993 in Pompeii (Naples) by the brothers Luigi, Elena and Giovanni Acanfora. He achieved his greatest international impact in 2010, as he dressed the North Korean National Team in the Soccer World Cup that year.
Source: Ambito
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