The Fintech industry is not only redefining the way in which finance operates, but also talent demands. These are the positions that will be more required this year.
He Fintech market Argentine is constantly growing. Its dynamism has promoted the demand for highly specialized profiles that can lead the digital transformation and the development of the sector. According to the “Fintech Radar Argentina 2024” report by Finnovista, The Argentine Fintech ecosystem grew by 11.7% in 2024, reaching a total of 484 companies, which underlines the growing demand for technological leadership in the sector.
GLUE Executive Search, leading consultant in the search for senior management executives, He has analyzed the trends and highlighted the four most requested roles in the Fintech industry during 2024 and will continue to boom during 2025: Chief Information Officer, Head of AI, Head of Product and Head of Performance Marketing.
Chief Information Offer
The Chief Information Offer or CIO, for its acronym in English, leads the long -term technological vision, ensuring alignment between technology and business objectives. Its ability to boost innovation makes it a fundamental engine in Fintech companies. According to Daniel Iriarte, associate director of the Executive Search, “technology is no longer a support, but the center of the business strategy and the CIO are leading this transition.” This profile will be vital for Fintech that seek to stay competitive and agile in a sector that evolves rapidly.
Head of Ia
The head of AI, also called “Chief Ai Officer”, has a crucial role in digital transformation, since it leads equipment to create custom models that optimize data -based decision making. According to a study by McKinsey, 65% of organizations regularly use generative AI in at least one business function. On the other hand, 70% of Argentine SMEs plan to adopt artificial intelligence to improve customer service and optimize processes. In addition, 11% of Argentine companies have already integrated in their operations, and 28% plan to do it in the short term.
Areas where this technology is most frequently applied include marketing and sales, development of products and services, as well as IT. Artificial intelligence has practically become a member of the teams. So much that 68% of Argentines ensure that the company in which they work is currently employed. “This position evolved to cover a broader vision and comprehensive leadership both in the design and in the execution of AI strategies, adapting to the growing market demands and digital transformation,” added Ezequiel Palacios, associate director of GLUE Executive Search . This trend highlights how AI is transforming key processes into Fintech companies.
Product head
Another key role is that of the product head, the talent in charge of translating the needs of the market into innovative products that generate value. This is a position whose importance grows by leaps and bounds, since having a visionary leader who combines technical, business and management skills is vital. In addition, the adoption of AI in the development of products and services has increased significantly, according to McKinsey, which reinforces the importance of this role in the creation of innovative solutions.
Performance Marketing Head
The HEAD of Performance Marketing is positioned as an expert in capturing customers through the use of technologies and data in digital channels, thus maximizing business objectives. Currently, 64% of marketing specialists are already using AI and automation in their strategies, which highlights the growing relevance of this role in the current digital environment. “Today more than ever, digital marketing is a growth engine for Fintech, especially in markets as dynamic as ours,” said Ezequiel Palacios, associate director of the Executive Search.
The Fintech industry is not only redefining the way in which finance operates, but also talent demands. In GLUE Executive Search, experts in the senior segment, point out that the future success of these companies will depend largely on their ability to attract and retain these key profiles in such a competitive market. The use of Fintech, particularly in terms of payments, has been constantly growing in Latin America and is expected to exceed 380 million users by 2025, according to statista. This growth presents a unique opportunity for the sector and underlines the need for leadership prepared to face the challenges and take advantage of the opportunities of a market
Source: Ambito
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