After each controversy, the media finds the way to capitalize on its image. From its WhatsApp channel to its role in TV, how it transforms your personal life into a profitable business.
If Wanda Nara made something clear after the scandal with Mauro Icardi and China Suárez is that the tears do not live, but marketing yes. The media did not waste time regretting and, faithful to his style, turned the controversy into a money. His Instagram is a virtual shopping. But he didn’t only stay with that: the new digital age gave him another idea. He opened his own WhatsApp channel, where, in addition to sharing fragments of his day to day, he promotes his makeup line, Wanda Cosmetics, and even raffles a car in alliance with a renowned online betting house.
For a long time, Wanda understood that her best business is herself. With more than 17 million followers on Instagram, each publication of yours is gold powder for brands. While some keep talking about her divorce with Icardi, she continues to close advertising contracts and swell her bank account. Maxi López’s ex and Galatasaray striker converted each media blow into an opportunity. Where others see drama, she sees tickets.
To a scrambled river, fishermen’s gain
The famous “Wandagate” shook the world of entertainment and football in 2021. History was worthy of a soap opera: compromising messages, rumors of secret meetings and a Mauro Icardi who, desperate, tried to recover his wife with gestures of love that included lightning flights and letters of repentance. The China Suárez, meanwhile, remained in the eye of the storm as the supposed third in discord. While the scandal grew, Wanda, with his already classic commercial smell, took advantage of him to enhance his personal brand.
The chronology of the scandal could well be studied in marketing schools. In April 2021, Wanda had launched her own makeup brand with moderate success. In October, the “Wandagate” bomb exploded and, while the whole world followed the controversy closely, she focused on growing her venture. In December, he opened the first place of his brand in a renowned Buenos Aires shopping with guaranteed media coverage.
When everything seemed to indicate that the media storm had passed and Wanda claimed to have forgiven the infidelity of her husband, a lucrative contract arrived. Telefe opted strong for her and added her as a figure. In 2022, she served as a researcher in the first edition of who is the mask?, Conducted by Natalia Oreiro, and in 2023 she took the driving of Masterchef, while fed new rumors of separation with ICardi. The rating exploded and the media kept invoicing.
In 2024, the eldest of the Sisters Nara led another success of Telefe, Bake Offalready end of the year the love triangle exploded again, but this time with ICardi confirmation about its relationship with China Suárez and a definitive separation? from Wanda Nara.
While its divorce with Icardi is a millionaire and is speculated with the division of luxury goods and properties in several countries, that did not stop it. His life was always surrounded by eccentricities, from high -end cars to holidays in exclusive paradises, but what really makes a difference is his ability to turn every aspect of his life into a source of income. This summer, while arguing the possession of his daughters with his ex, Wanda traveled especially to Punta del Este, hired by several companies and brands. Clinck, box, once again.
Luxury and eccentricity
If something characterizes Wanda is his taste for luxury. Travel in private jets, designer wallets, mansions in different parts of the world and dinner in the most exclusive restaurants are part of their day to day. But beyond luxuries, what really highlights is your instinct to make money. It doesn’t matter if the panorama seems adverse, she always finds a way to turn it into a new business opportunity.
While many criticize her and others admire her, Wanda continues to invoice. Her life is a tangle novel, yes, but with a libretto that she writes and directs. It doesn’t matter if the scandal is proper or foreign, if they love or hate it: at the end of the day, Always find a way to transform the stir into tickets. Because if something greatly demonstrated that, in his world, the show never ends.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
