With this tool, options can be created, maintaining the seal of each company and attending to the best strategy against the objectives that are achieved.
In companies, traditional communication channels can be intercepted by noise or interference that do not allow messages to be clearly conveyed. At the same time, generational changes present the challenge of adapting the contents and modes of transmission to the interests and motivations of younger generations, much closer to new technologies.
The need to offer a channel or corporate streaming events arises to spread the culture of an organization or brand, through talks, interviews or interactive games. This format also serves to provide training, knowledge pills and interactive experiences, while allowing to connect with an external audience and build a community of followers.
Streaming technology allows you to transmit multimedia content (audio, video, podcast, video games, etc.) through the Internet in real time, without downloading it on the user’s device. During the transmission, it allows interaction between users, adding comments and questions to the current program. But also, many followers access the contents asynchronously, since they are stored on platforms, being able to be consumed at any time and time.
The content can be transmitted live and in real time, or deferred in deferred, as in the case of podcasts, movies or series.
Where to start?
One of the outstanding cases of streaming events was the one developed by the confectionery the ideal, a notable bar located in the Buenos Aires center, at the end of November 2024. The users who followed the transmission could know the history, architecture, gastronomy and services of the services of the Notable bar, through the YouTube channel and the social networks of @confiterialeal, commented those responsible for the SCI Community consultant, in charge of the integral production of the event.
There are multiple streaming possibilities that can be born from this trigger. And in all of them, creativity is the order of the day. With this tool, options can be created, maintaining the seal of each company and attending to the best strategy against the objectives that are achieved, whether internal communication, training or integration or external, as a way of advertising and disseminating The business brand.
Lic. In Psychology – Mn 48082. Director in Sci Community
Source: Ambito
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