February began with great effervescence in the automotive market. The removal of (badly called) tax To the “luxury” caused an important change for companies and consumers.
It came from a January of good activity, with a volume of patents from 69,000 units, Figure greater than expected and best of the last seven years, so the envy was strong.
The tax reduction Improvements expectations For the sector, although it is still premature to know how much it will move to real purchases that modify the total volume.
This is because the fiscal benefit impacts a vehicle of a price segment higher than the $ 42 million and not to the entire offer of models.
It is estimated that the elimination of the first scale of the internal tax and the reduction of the second reaches only 9% of the market.
In these first days of the month, manufacturers and importers are sending their updated price lists where price discounts are seen between 10% and 18% in these products.
For the rest of the carsthe most accessible, the impact is a brake on the price rise.
Several brands decided to keep the values of January and some applied rises of up to 2%.
Cars: concessionaires consultations for tax removes grow
In any case, it is believed that when lowering the prices of the most value cars, the vehicle of lower segments is more competitive and that more discounts appear.
In the concessionaires they began to feel the first effects of the low tax based on a greater increase in consultations.
Keep in mind that the tax remover, in practice, entered into force since Monday and still several brands did not release their new lists.
But the public is approaching the agencies with greater influx to see which models fell price.
For example, in a brand concessionaire Toyota They recognized the consultations for the model SW4 They tripled compared to January. This SUV He was one of the beneficiaries of the Tax Low and reduced its price at 12.5%.
“We are having the double or tripe of the consultations we had for the SW4 and we are closing some operations this week, limited to the stock of units we have,” explained the owner of the concessionaire.
In the case of an agency ToyotaThey confirmed the greatest number of visitors to the premises interested in knowing the new prices and purchase conditions.
“We have many interested in some hybrid models, such as Civicand also for the CR-V and the ZR-V. The answer I see from the people is that they expected a larger low prices. They look like a little like, “said one of the vendors.
Beyond this point of punctual prices, it is possible that in the coming months the “war” of prices will be deepened and that some company have not transferred all the fiscal benefit this month waiting to see how the market reacts. The logic is to try to defend their profitability, while the buyer guarantees prices.
Anyway, the projections for February are encouraging in terms of patents.
A month is expected with a volume of operations above 45,000 units, with two business days less than in January.
This week’s first record data shows around 83% over February 2024.
This number goes in line with what can happen in the month, since last February 25,000 units were patented.
With a volume of operations of more than 45,000 units, This month will become the best February in seven years. You have to go back to 2018 to find a larger number.
Source: Ambito
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