Luxury assistants, star for part -time and two teams with American football referents: The Super Bowl will hold the ties between sport and businesses again on Sunday night February 9. That is why the game will transcend the definition between Kansas City Chiefs and Philadelphia Eagles to become the gear of millions of dollars.
As a reference, The last edition, made in 2024 in Las Vegas, generated more than US $ 17.3 billionamong which publicities, gastronomy, television rights, merchandising and entries are contemplated.
This is expected to multiply in the 59 ° Super Bowl, that will be done in New Orleans Caesars Superdomewith capacity for more than 73,200 spectators. Tickets – with average value around US $ 10,500 – have already been exhausted but the resale market continues active, asking for up to US $ 59,000 for an entrance to the party. At the same time, the stadium has about 160 premium boxes and VIP spaces, whose income – almost exclusively for sponsors and allied companies – are around US $ 1 million.
There is another lateral aspect: the bets involved in the definition of Super Bowl. The American Games Association (AGA) He estimates that Americans will invest up to US $ 1,400 million in bets around this party. The Kansas City Chiefs are favorites for 1.5 points on the Philadelphia Eagles, according to Business Insider.
Super Bowl: part time and advertising
Once again, the half -time show of the Super Bowl It will be in the eyes of the entire international public, after over the years the ceremony becomes an autonomous canonical event to the same party. In this edition, The protagonist will be rapper Kendrick Lamar, next to singer SZA as a guest. It was known that the artist will not receive payment for his participation: visibility is sufficient benefit to participate.
In addition, both part -time and pauses are the center of attention of all advertising workers globally. It is that in the already traditional television format of 30 seconds, companies have to generate sufficient impact to amortize the investment that implies being part of the sponsors grid of the event: half a minute in the transmission costs about US $ 8 million15% more than the last edition.
“Commercials of advertisers typical of the Super Bowl, such as Food, beer, technology, cars and finance companies“said Mark Evans, Executive Vice President of Sales at Fox Sports.
Source: Ambito
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