In the Tech industry there is a new paradigm for which companies are more and more support in their peers to offer the best solutions to their customers
The technology industry It is composed of multi -specialties companies. However, the fact that much of what they do is the product of the programming, led them to opt for ambiguous identification and positioning strategies, so as not to be excluded beforehand from any project. And this ended up being harmful to the sector as a whole.
The experience in a type of solutions or as a provider of a specific item or industry becomes the Core of each company. But when a project of different characteristics arrived and accepted it, the results were not good. And that experience ended up harming the image of the developer, even threatening what they do well; and generating distrust of the whole sector.
When a customer requires a technological transformation, it is impossible for a single company to cover all the needs of the process. Recognizing my business core and understanding that the client needs a value chain formed by experts in different technology areas is key. The only way to grow the Technological market and transforming the business, is establishing solid ties with other companies.
Perhaps many times the problem is the fear of introducing a “competitor” in front of a client and losing it in their hands. But thinking like this is a mistake: Since I began to lead the AW operation, I made a work philosophy of associativity. And the results were huge: in 10 years we added so many clients and projects that we went from being 70 people to more than 240, we internationalize and open subsidiaries in the United States, Spain, Peru and Mexico. It is part of our DNA and that is why we are one of the best companies to work.
This vision is being recognized by the industry. More and more companies in the sector are clear that they must focus on a CORE and arm themselves with a network of pairs that provide complementary solutions, with the same quality of delivery and service, for other aspects that their customers need. It is not generosity: it is simply a way of understanding business.
How to find those pairs? Throughout the region there are many spaces and work tables that bring together companies with this same vision: to look for solutions together for the problems of the sector, leaving the competition aside. The associativity is more than a way to leave a client satisfied: it is a strategy that contributes to the sustained growth of any company in the Tech sector.
Partner and director of AW Global.
Source: Ambito
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