It is known that no business, an exercise as a liberal profession or entrepreneurship today works without customers, now, what happens when those clients are not the ones who want or become “toxic”.
Rejecting customers may seem shocking, but having customers who abuse time, who have demands little adjusted to the real plane, who cross the lines permanently and who do not respect what they agreed, it is better to lose them than to find them; To recover good work climate, mental peace and be able to sustainable nothing more or nothing less than your company.
Every second of your time dedicated to a client who constantly transfers limits is time that could be dedicated to clients that do value and generate for you and your team long -term, pleasant, reliable and quality relationships.
A single toxic customer can absorb so much attention that ends up inevitably affecting your business productivity and limiting it, to such a point, to make you lose money directly by giving attention that it truly does not deserve;
Let’s mention a case occurred long ago with one of these archetypes. An art litigator who came to ask for his case sidereal sums of money, medical benefits that did not correspond to me, imported telephone because I needed to “spend time” and that we took charge of school supplies for your child in the beginning of classes, of shoes for it, money to pay the rent of their home and even pay the birthday of yours and their relatives; All demands outside normality and close to madness. This is where from our place we recommend stopping the ball and getting again or how it is said in football.
It is that these toxic clients believe that we are not deserving of their claim, their advice or whatever. What they do is use manipulation to a point that many times we end up thinking that we are not worthy of them, error!
Another very common characteristic within toxic customers is pricating and the intention of not paying or zofar pay anything; I have news: we don’t want them in our ranks. It is that accepting this type of clients is synonymous with less billing, administration problems and financial stress.
In the same terms, with this type of people, the abuse of team collaborators is very common by imposing the most abusive conditions, notoriously affecting the moral of employees, deteriorating the work environment.
Satisfaction and motivation are key to offering a good service; If they are compromised, the quality of work will also be affected.
Another thing to keep in mind is that absorbent customers can damage the image of your profession or entrepreneurship, if for example, they leave bad unjustified reviews or demand efforts that do not reflect the true value of the service; That is why it is vital to work with adequate customers to build a solid and aligned reputation with business values.
Eliminate toxic clients opens space to focus on those who really align with the vision of the company. A business cannot be all for everyone and you have to understand it.
It is important to define an ideal customer profile and prioritize healthy commercial relationships to grow with stability and purpose.
Rejecting toxic clients can give you power, it returns the value that they take away, choosing who to work is not just a pleasure, it must be a long -term commitment to your profession or company; Establishing healthy relationships makes your business prosper not only economically but morally, it improves the environment with your team, increases profitability and positions you. The secret to take off is to focus on quality clients that allow success and not on those who wear out, do not value and have thousands of ridiculous demands.
Lawyer, Director Studio Arance
Source: Ambito
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