In this 2022, we are prepared to surprise the market accompanying the great technological trends that our users, partners, collaborators and the industry are waiting for: blockchain, metaverse, gamification and AdTech.
The blockchain world and the concept of web 3.0 are setting a definitive course to become the new economy. To understand the context: it is estimated that the global blockchain market will go from moving 4,900 million dollars in 2021 to 67,400 million in 2026. And the jump is not only quantitative. Both art and finance were revolutionized by this technology providing unique digital identifiers. Cryptocurrencies have become more accessible than ever, with the emergence of new wallets and technologies, and are fighting to be the new way of saving. On the other hand, NFTs (Non-Fungible Tokens) were the talk of the town in 2021: the purchase/sale of unique digital collectibles made headlines, and made us reflect on the nature of virtual objects, art, and the economy. In addition, there are uses of blockchain that have to do with data management, cybersecurity or payments, among other applications. With blockchain, we are talking about digital economies that, like many other trends, already have their roots in video games.
The metaverse, the new social interaction that is here to stay and where we are excited to take steps with our own developments, has taken on great prominence in recent months and gained special relevance when the pandemic forced us to digitize our routine from one day to the next. The big technology players compete to be the first to create the centralized platform where Internet users spend their time, interact with each other, play, learn, trade and even work. The boom occurred in 2021 when the former Facebook, now just Meta, invested USD 10,000 million in Reality Labs, its metaverse division. Get your VRs ready because we are just a few steps away from bringing interactive universes within everyone’s reach, only seen in science fiction stories!
The third trend is also born from the already growing Gaming industry: we cannot avoid mentioning gamification. Who would you turn to to create an entertaining and engaging digital experience that drives engagement and builds community? If you thought of experts in video game development, so do ecommerce companies, finance companies, human resources teams, educational institutions, and many other segments. That is what gamification is all about: using the resources of game design in processes, applications or platforms of any kind. By placing the game as a tool at the center of the scene, gamification in training, for example, can increase a company’s productivity by up to 50% and engagement by 60%.
Another of our expected star developments for 2022 is located in the field of AdTech, the technology applied to manage and optimize digital advertising, which seeks to simplify and optimize processes, marking a before and after in the operation of the advertising industry. We have our own developments to which we have entrusted the monetization of our products with excellent results and ready to offer to our partners. The integration of our AdTech solution will give the players that make up the business today, from advertisers and publishers, competitive advantages of efficiency and profitability in their transactions that until recently were unimaginable.
As a bonus track, and taking into account etermax as a company that analyzes and challenges every decision with data, a segment that is increasingly transversal to all fields of application focuses on Data. We have long talked about the large amount of data that we generate as individuals and organizations. To make sense of the mass of information, find what is relevant, and make it available at the right time, we turn to data analytics, machine learning, and artificial intelligence. They are tools that have become essential allies to convert data into knowledge, and allow us to skip mechanical and repetitive tasks to concentrate on what only humans have: creativity.
Thus, between 2020 and 2025, automation will not remove but will generate 97 million new jobs in the world.
All these trends anticipate the strategy we have prepared for this year. We have already started working on a very ambitious, challenging 2022 that excites us as a team and as a company.
CEO & Founder of etermax
Source: Ambito
