Chau Stop: Thus the software market is reconfigured

Chau Stop: Thus the software market is reconfigured

For years, restrictions distorted the competitiveness of a sector that, by nature, operates in a virtual environment where physical borders and territorial taxes lose relevance.

Software programming cybersecurity

The Liberation of the exchange rate marks a historical turning point for software industry Argentina. For years, restrictions distorted the competitiveness of a sector that, by nature, operates in a virtual environment where physical borders and territorial taxes lose relevance. The advance towards a unified and transparent exchange rate not only restores the normality necessary to export services efficiently, but also opens the door to recover the talent that emigrated to the limitations of the previous system.

The knowledge economy has demonstrated its potential, far, generating more than 9 billion dollars in annual exports, with hundreds of national companies competing globally. However, the gap between the official dollar and the parallel forced many companies to establish subsidiaries abroad simply to survive, causing an unnecessary currency escape and added value. This standardization represents an opportunity to design a comprehensive strategy that encourages companies to operate from Argentina under clear, predictable and competitive conditions.

To consolidate this change, it is imperative to address the problem of distortive taxes that affect the sector. Loads such as the Tax to the National level and provincial gross income erodes the international competitiveness of our companies. Its elimination or reduction would allow to operate more efficiently, invest in innovation and talent, and compete on equal terms with companies from other countries.

The export reactivation will directly impact the entry of currencies and the generation of quality employment. The technological sector offers salaries higher than the national average, even for junior profiles that far exceed the poverty threshold, while an experienced developer can reach income equivalent to multiple basic baskets. This makes software a true ascending social mobility engine. Additionally, the remote nature of work allows talent to remain in its place of origin, strengthening regional economies.

In 2024, dollars in dollars began to align with international values, raising a new challenge: it is no longer enough to compete for price, but for quality, specialization and innovative capacity. : It is no longer enough to compete for price, but for quality, specialization and innovative capacity. Companies must stand out for the added value of their products and services, which requires forming talent with greater depth and commitment. We must discourage simplistic speeches that promise great remuneration after short courses, when the market demands a serious and sustained preparation.

This is the ideal time to federalize Argentine talent. We have a robust network of universities, clusters and technological poles strategically distributed throughout the national territory. Cities such as Mar del Plata, Tandil, Córdoba, Tucumán and Mendoza already house important concentrations of technological companies, to which more than 40 emerging poles are added in various localities of the interior. The software industry does not require large cities to prosper: it can be developed from any point in the country with proper connectivity. Let’s take advantage of this territorial capillarity to reduce regional asymmetries and build a more equitable Argentina, where access to knowledge is translated into concrete opportunities for all.

Argentina today has the opportunity to consolidate as a regional hub of technology and digital services. We have talent, creativity, experience and an entrepreneurial ecosystem that has proven to be resilient and competitive. What we need is a stable economic environment that does not punish productive effort or encourage the emigration of companies and professionals. The software industry may constitute a fundamental pillar in the country’s economic reconstruction, provided that the appropriate tools are provided to deploy all its potential.

In short, the leaving of the stocks transcends the merely economic: it represents a political sign that can mark a before and after. If it is complemented with an agenda that promotes talent formation, investment in innovation and regulatory simplification, we can transform this situation into a true structural leap. The software industry has already demonstrated its capacity; Now it is time to bet decidedly for her, not only to generate currencies, but to build future.

Snoop Consulting Coo

Source: Ambito

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