In the digital era, where social networks and e-commerce play a fundamental role, a well-built visual identity can make a difference.
In a competitive market the visual image of a company is a strategic necessity. For big brands but also for small ventures, Visual identity is the first point of contact with potential customers and, many times, the key to differentiating in an increasingly homogeneous commercial scenario.
Visual identity goes far beyond logo or aesthetics: it is an integral system that covers colors, typefaces, iconography and all the graphic elements that make up the communication of a brand. It is the way in which a company expresses its personality and values without the need for words in order to generate recognition, trust and, above all, Connection with your target audience.
One of the main benefits of having a strong visual identity is coherence. A company with a well -defined design transmits professionalism and seriousness, which generates credibility in consumers.
In addition, the repetition of certain graphic elements in the different channels (RRSS, packaging, website, printed materials) reinforces brand recognition and evocation.
Another crucial aspect is the emotional impact, since colors and ways have the power to bring elements to memory through associations. For example, blue is usually linked to trust and security, while yellow evokes optimism and energy. Although the choice of colors can be considered unimportant, The appropriate combination can directly influence the public’s perception and their purchase decisions.
In addition, in the digital age, where social networks and e-commerce play a fundamental role, a well-built visual identity can make the difference between capturing or losing the attention of a user in seconds.
A harmonious Instagram feed, a website with an intuitive design or a careful packaging are elements that reinforce the image of a brand.
For all this, a Branding well designed and create a solid visual identity should not be considered an expense but a long -term investment since in addition to generating more sales, it creates community and loyalty.
Advisor and CEO of Mixel Communication and Marketing.
Source: Ambito
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