At this time, YouTube went from being a repository of amateur videos to a professional creation center. Today users look at more than 1,000 million hours a day of YouTube content on televisions.
Twenty years ago, few imagined that a platform for sharing videos would become a cultural and economic force as relevant as it is today: In two decades, YouTube transformed from an experiment to the heart of global culture, Where trends are born, communities are forged and entertainment is redefined.
At this time, YouTube went from being a repository of amateur videos to a professional creation center. Being “YouTuber” became a way of life: we were pioneers in a business model where the creators, with our partner program, monetize their contents and build sustainable businesses. This transformation promoted races of filmmakers and artists globally and empowered people to explore new expressions in short and long videos, forming solid communities and leaving their mark on popular culture. YouTube is the new Hollywood and creators are industry startups.
The impact is such that it modified entrenched habits. Today, when people get home and “light the TV,” you really turn on YouTube. The figures support it: on average, testimony of its central place in homes.
From Argentina to the world
This phenomenon has a vibrant scene in the country. Streaming in Argentina is today an export product that other markets look closely. We live a creative effervescence with enormous growth potential, which redefined the entertainment industry and represents great opportunities for both creators and brands, which connect with consumers in genuine spaces. Authenticity is the key: according to Kantar, in Argentina, 70% of YouTube users of the Z Generation feel a strong connection with the creators, trusting and identifying with these new voices.
Twenty years passed since the first video was uploaded, and today YouTube became a modeled experience for each user, adapting to their profile and interest. This natural flow of interaction, where to search (Searching), browse (Scrolling), see (streaming) and buy (Shopping) – Google ‘4s’ – occur interconnected, is the new standard. Technology is the basis of this integration, and artificial intelligence is the conductive force that allows us to offer each person, with amazing precision, the content that is more significant and at the most appropriate moment.
When celebrating these two decades, we proudly look at the path traveled and with enthusiasm towards the future. YouTube is more than a video platform: it is a culture engine, creativity catalyst and global community. We will continue innovating, supporting our creators and working so that the magic of telling stories continues to transform the worldnow with the exponential possibilities of AI to enrich the experience of each person who chooses us.
General Director of Google Argentina.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
