The technological sector has a structural challenge: its enormous capacity to create tools and solutions is not always accompanied by a parallel process to implement them in the real world. The technologist tends to concentrate on his mental laboratory, developing valuable innovations that, often by market or adoption, fail to reach those who really need them. That disconnection is the root of a gap between technology and real economy that, many times, throws projects of enormous value.
Microsoft, Mercado Libre or Facebook are examples of cases that managed to break that mold: technology -based companies that found their place in the real economy, which stopped building castles in the air to anchor the earth with their solutions. Someone knew how to tell the world what problem they solved and why it was worth it.
But many times, technology continues to work with exogenous capital, supported by investments that bet on a future potential, without that future becoming materialized. The day the funds end, many startups fall not because their value proposition was bad, but because they did not get someone to appropriate that solution, make it its own and pay for its implementation to solve market pain points. In summary, it is not only necessary to have a good idea and shape it, but the great challenge is that it is adopted.
This is not less. The global economic ecosystem works based on a very basic principle: generate value. Someone sells something, another buys it, and that exchange holds jobs, salaries, businesses. If technology fails to insert there, if it does not add real value to specific problems, it moves away from the economy and becomes an unsustainable luxury.
On the other hand, the real economy also has its own. Pushed by the urgency of everyday life, by the need to “open the premises”, to close the box and pay the salaries, often is trapped in a routine that prevents it from seeing that there are already solutions available to meet their needs. It is not fear of technology or lack of capacity. It is lack of time, resources, and above all, of someone who explains it, who implements it, to translate it.
Thus, a paradox is generated: while the technological world accelerates its rhythm, creates and reinvents, the business world is lagging behind. The distance grows and becomes increasingly difficult to settle.
This situation affects those who are left behind and also puts the Tech universe at risk. Because without implementation, there is no genuine funding. Because a solution that is not used does not work. And because silver, as we know, is not infinite.
Therefore, the virtuous path today is economic, cultural and even educational. We need to connect these two universes, generate real conversations between those who create technology and those who could use it. Conversations that do not occur only in forums specialized in an inbreeding dialogue, but in everyday life among technologists, companies, shops, industries.
The good news is that there are solutions ready to be implemented and there are real companies with specific needs. Our challenge is to function as a bridge that approaches the parties, translate their languages and accompany the meeting. Close this gap will enrich both worlds and to improve everyone’s life.
Founder and CEO of VERTEX Business Connections
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
