Companies do not fail due to lack of brilliant plans, but, increasingly, for an alarming scarcity of humanity and purpose in their leadership.
In the vertiginous business world, the strategy, business models and technological innovation usually monopolize attention as the pillars of success. However, a new perspective, driven by the vision of the next generation of leaders, invites us to rethink this equation. Companies do not fail due to lack of brilliant plans, but, increasingly, for an alarming scarcity of humanity and purpose in their leadership.
“Why commit me if nothing changes?” This phrase, which resonates in many teams, is a clear symptom of the lack of purpose that some leaders transmit. In times of robotics and artificial intelligence, paradoxically, companies need more human leaders than ever.
A recent research that I carried out with my university and postgraduate students, who represent the future workforce and leadership of tomorrow, confirms this idea. Your answers to the question “What value of a good leader?” They reveal a clear prioritization of human qualities: effective communication, empathy, integrity, coherence and the ability to promote collaboration and growth. These characteristics greatly exceed the assessment of mere strategic vision or the ability to impose directives.
This generation intuits that a strategy, however brilliant, lacks strength to inspire and motivate if it is not driven by leadership that connects people to a deep level and gives them a transcendent sense.
Companies: Leadership and humanity
What are the consequences of this “scarcity of humanity”? Excess control and lack of empathic communication generate distrust and misunderstandings, disconnecting employees from the company’s objectives. Companies worry about retaining talent with benefits when the key could be to create trust environments. You cannot build large teams with “Control, awards and punishments”, but designing projects with purpose in confidence climates.
A leadership focused only on profitability, lacking integrity and coherence, erodes morality and credibility, demotivating collaborators. Ignoring individual needs and not promoting professional growth leads to talent escape and hinders the attraction of new generations, which seek human treatment and a purpose that transcends economic.
So what is the solution? Companies must embrace a leadership that prioritizes humanity. This implies promoting active listening, genuine empathy, transparent communication and the integral development of employees. Concrete examples include:
- Implement mentoring programs to support professional growth.
- Create open dialogue spaces for employees to share their ideas and concerns.
- Promote work flexibility to meet individual needs.
- Recognize and celebrate team achievements, not just financial results.
Companies that adopt this approach not only build compromised and motivated teams, but also promote innovation, resilience and long -term success.
In short, the strategy is the vehicle towards organizational objectives, but humanity is the engine that drives the trip.
Professor of Leadership and Business Management of the Faculty of Engineering and Exact Sciences of UADE.
Source: Ambito
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