Throughout the world, the Tourism industry It constitutes one of the most dynamic and transformative sectors of regional economies. Argentina is no exception: our country It has natural diversity, cultural wealth, human talent and a history as rich as extensive. All these elements make the Argentine territory a unique and extremely attractive destination. However, in order for the sector to develop its full potential it is necessary to boost measures that account for its strategic role for national growth.
He tourism It forms a key economic engine as long as it is transversal to multiple productive activities and represents a strategic tool for the positioning of the country globally. To consolidate the integration of the tourism industry in the different national growth projects it is important to meet a determining aspect: It should not be addressed as an accessory item, but as a state policy. Faced with this centrality, the need to implement a series of initiatives to enhance and strengthen the sector is evident.
In the first place, it is necessary to understand that the industry is left over conditions to function with relative independence regarding the volatility of the situation. Recognizing the amplitude of the tourist ecosystem can help generate a strengthening in diversity, which will allow to move towards a stadium of greater self -sustainability.
In this way, the sector can grow thanks to its own dynamism and not from the dependence of external agents. For this, it is also essential to initiate a modernizing course that allows expanding the Argentine tourism links with the worldin order to maximize their resources and possibilities.
Now, despite the central role that adopts self -sustainability for the development of the sector, no industry grows in a vacuum. For national tourism to compete successfully in the world, it is essential to build a structural agenda next to the State and Congress. The establishment of a Differentiated tax regime, sectoral labor reforms and reduction of distortive loads are some of the demands of those who integrate the category value chain. It is important to repeat that the tourism industry directly impacts a multiplicity of activities throughout the country. In short, If tourism grows, Argentina grows.
It is in this sense that, before the articulating role of the tourism industry in the economy, the creation of a national tourism agenda is presented as an extremely important task. It should contemplate all fields that play a role in Argentine tourism, such as infrastructure, connectivity and logistics. The incorporation of new technologies must also be an unnegotiable horizon, since they configure another necessary condition to compete in global markets.
The protagonists of the sector have to be able to make decisions based on data, optimize operational management and improve the visitor’s experience. Destinations such as Singapore, Dubai and Barcelona are the proof of the success of this strategy, and Argentina has everything necessary to join that list.
He Argentine tourism He is facing an unprecedented transformation opportunity in his history. The sector must be an active part of the change process that the national economy is living, it cannot be on its back to the course that the country has taken in terms of efficiency and transparency of resources.
We must have a pragmatic, technical and results -based relationship with the national government: if it is invested in tourism, the impact will be measured in more employment, more profitability and more regional development.
The main objective must be the development of a tourism where the entrepreneur does not guess, but decides precisely. Where the visitor is not frustrated, but recommends. Where the country does not improvise, but plan with evidence. That is the tourist Argentina that must be built.
President and CEO of Messe Frankfurt Argentina, president of the affidavity and vice president of the Argentine Chamber of Tourism.
Source: Ambito
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