The CDU has given itself a new brand identity – and immediately screwed up the new image video by depicting a false Reichstag. Psychologist and market researcher Stephan Grünewald, head of the Cologne Rheingold Institute, speaks in star-Interview about the opportunities and dangers of transformation.
Mr. Grünewald, the CDU has now changed its club colors: Instead of Merkel red and orange, it now shines in Adenauer black and “Cadenabbia and Rhöndorf blue.” How many percentage points does that bring in the next Sunday question?
I can’t say that easily, I’m an impact psychologist. We have not yet examined the CDU’s new appearance.
When presenting the new design, General Secretary Carsten Linnemann raved about a “modern look” and the colors showed “vitality, confidence, freedom”. Is that actually the case?
Source: Stern
I have been working in the news industry for over 6 years, first as a reporter and now as an editor. I have covered politics extensively, and my work has appeared in major newspapers and online news outlets around the world. In addition to my writing, I also contribute regularly to 24 Hours World.
