Annalena Baerbock said that in an interview “N-Wort” reproduced. In a first reaction, the Chancellor candidate of the Greens fled to the front. Has she learned from past mistakes?
Another unpleasant headline that needs to be cleared. The topic is explosive, the timing – eight weeks before the federal election – is extremely unfavorable and the status quo anyway: difficult. Annalena Baerbock locates one behind the competition in the race for the Chancellery. It is therefore important to avoid mistakes, especially for Baerbock, whose reputation among voters was ultimately due to a.
As one “error” Baerbock does not refer to the current incident, but she says: “That was wrong and I’m sorry.” The co-party leader and candidate for chancellor of the Greens had that in an interview “N-Wort” cited and thus reproduced (). With the term “N-Wort” a racist term used in the past for black people is now used.
the “picture”Newspaper of “new excitement” to Baerbock – which the Green politician is now trying to thwart with an escape to the front. In several posts on Twitter, the Chancellor candidate commented on the background of her statements and made the criticized passage public. The conversation for the “Tachles Arena” will be broadcast on August 1st by the Central Council of Jews.
Offensive instead of defensive, fast instead of slow, clear instead of cryptic – is that good crisis communication?
“I think Annalena Baerbock’s reaction in this case is extremely confident”says the political advisor Martin Fuchs to the stern. Fuchs has worked and is a political and strategy advisor. “She was very quick to respond and made the context of the error very clear, successfully refuting the framing attempted.”
the “picture”-Zeitung pointed out in the course of its reporting that Tübingen’s mayor Boris Palmer (Greens) the “N-Wort” also used – allegedly ironically – and. She criticized Palmer’s statements as “racist and repulsive”. Is there a double standard here?
Expert: Baerbock has flaws “cleared and cleared quickly and extensively”
Baerbock rejected this in her statement. Be it “obviously that they are two different things in different contexts.” Therefore, they make the process and the background public. Baerbock said that in the conversation about anti-Semitism and racism, she told of an incident at a school in her area. There a student would have refused to write a picture story on a worksheet with the word on it.
“Unfortunately, in the recording of the interview, I quoted the word in the emotional description of this unspeakable incident and thus reproduced it myself”, so Baerbock. She became aware of this during the recording. She knows about the racist origin of the word and the injuries black people suffer from it.
In the eyes of political advisor Fuchs, Baerbock has admitted a mistake “sent” used to talk about the issue of racism and to make the position of the Greens clear. “This is important, on the one hand, for the Greens’ electorate clientele, and for the social discourse on everyday racism.” The real negative reason for the reporting is going to be “Stage to have a constructive debate on the use of the N word and its reproduction.” In addition, Baerbock’s reaction shows that she takes constructive criticism seriously and is ready to learn.
Those who and – recently Baerbock had made a few election campaign blunders that apparently also left their mark on the polls. Within a few weeks, the comfortable starting position of the Greens and their candidate had melted away, and both the candidate and her party lost approval in the electorate. One reason for this was probably also the defensive crisis communication of the candidate for chancellor, the campaign analyst Eric Wallis in stern as .
“In contrast to previous mistakes, she cleared this one away quickly and extensively”, says political advisor Fuchs. Baerbock have “communicated proactively”even before reporting has taken place and the interview is broadcast. “The presentation of the context also makes it much clearer how the error could happen and why it could happen but was still wrong.” In doing so, she did not even let a debate about the error arise and re-framed the situation.
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