SPD pushes advertising ban for unhealthy food for children

SPD pushes advertising ban for unhealthy food for children

The nutrition expert of the SPD parliamentary group, Rita Hagl-Kehl, wants to ban advertising for unhealthy food in children’s programs. The advertising ban should also apply in magazines, on posters, on the radio and on the Internet.

The SPD wants to ban advertising for unhealthy food in children’s programs as soon as possible. The nutrition expert of the SPD parliamentary group, Rita Hagl-Kehl, told the “Rheinische Post” (Tuesday edition): “Children are vulnerable consumers and therefore need special protection.” For years, the SPD has been campaigning for a ban on advertising aimed at children for unhealthy foods such as lemonades, snacks and sweets. “With the traffic light, this can finally be implemented.”

Limits for sugar, fats and salt

Hagl-Kehl emphasized that it was not only about advertising on television, but also in magazines and on posters, on the radio and online. The World Health Organization had already developed nutrient profiles with limit values ​​for sugar, fats and salt in 2015. “That should be the benchmark for us. Advertising aimed at children should be prohibited for such products,” explained the expert.

For the implementation of the project, the legal options would now have to be examined in the Ministry of Food. “And that should happen as soon as possible,” demanded Hagl-Kehl.

CDU against advertising ban

The deputy chairman of the Union faction, Steffen Bilger, meanwhile called on the FDP to prevent the coalition plans. “Not everything has to be banned immediately. The FDP in particular should be alien to unnecessary bans,” he told the “Rheinische Post”.

The CDU politician referred to the self-commitment of the advertising industry promoted by the former grand coalition, which has been in effect since last summer. “It contains strict guidelines to promote a balanced diet for children.” For example, everything should be avoided in advertising “that could be understood as a request for excessive, one-sided and therefore unhealthy nutrition for children,” Bilger told the newspaper.

Source From: Stern

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