Markus Söder loves the big show. His secret recipe: a good staging. But the latest PR campaign on its own backfilled for the CSU boss. The Prime Minister posted a photo with the mountain rescue helicopter on his own Instagram account. “It’s impressive how lives can be saved even in the most difficult situations,” Söder writes on Instagram. He thanks the mostly volunteer helpers. Most viewers of the picture only see the photo’s potential as a template for funny comments, so-called memes. Comedian Fabian Köster, known from the ZDF satire “Today Show”, has several headlines ready for the photo, so he writes: “Dear Mr. Söder, great commitment! I have the saving meme for it.” So Söder poses as a mountain doctor or with the mean comment: “And so we were able to save the man.” “And what did you do?” “Kneeled down and looked into the camera.” In Söders latest post in the mountain rescue outfit, Söder is already as the master of memes, one user writes: “1 meme a day is enough for Maggus, don’t get greedy now!”
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