How tradwifes play their role in public up to the cartoon

Malischka enters the too chic and uncomfortably tidy designer kitchen, throws an apple in the air and says: “As you know, as a housewife, I went to a much busy woman. Today I went to Palma with my husband. There was something there. There was Calamari, Pulpo and these delicious scallops. Then I was shopping, I put the purchases in, unpacked, unpacked, I had put it in. admitted and still considered that I should bake my husband again. ”

Malischka lives on Tikkok and Mallorca, but actually comes from Dortmund and has Ukrainian roots. She is a tradwife, a traditional Wife, a woman who lives to stay at home and to make her husband a nice life. A life like in the 1950s. Well, who does not know them, these 50s internet wives who smear their men beautiful folding stulls for the office, but film it and put it on the Internet.

Stull smearing is actually not sexy per se, and if so, then more as a tutorial for the socially disadvantaged incels that would otherwise have to starve. Videos about unpacking purchases are also rather limited in terms of their knowledge. Deses always arouse what you don’t have. If you don’t have sex, look porn, if you can’t cook, look at cooking programs and people without a taste taste “BARES FOR RARES”. And if you just want a woman who scrubs the stove without contradictions, you can look at the Tikokreels from Malischka. Perhaps these are the softsex films of the “Handmaid’s Tale” generation, the opportunity for women in the coming Trump years, at the same time to have a career in the media and to lead the life of their own grandmother.

This peculiar traditionalism is actually an answer to a time of the challenges that looks threatening. The withdrawal to the private, yesterday and yesterday for many contemporaries on both sides of the biological gender border is a tried and tested antidote – a kind of molehill of comfort. This is a fallacy, but it works.

Perhaps tradwives are the hottest imaginable influencers for these kinds of young men: women whose highest fulfillment is to put freshly baked cakes on the windowsill in a pretty apron and then tackle the sweeping week with bucket and scrubber.

“Darling, I can’t see how you can scratch on the sink, please do the kitchen door,” you would have said earlier, but today the door remains open and woman can earn something with the live stream – it’s also nice. So your ketamine throws away, children, there is monastery woman Melissengeist for everyone!

Rather, there is a different paradox here that I have encountered more often. I met many conservatives in the course of my life – politicians such as journalists – who looked astonishingly cosmopolitan, liberal and selectively progressive. Then it was a strange change of face. I first had to synchronize the public image of the person that I had taken on for years with the close -ups that have just been freshly created. It is similar with tradwives. They succeed that can often be observed in conservatives. They play their role in public to the edge of the caricature and the unbearable – just as they are expected from them. But it looks very different behind the scenes.

Malishka, for example, serves Blinis with gold leaf in her videos. As Dortmundin Caroline Tolstik, as she is called with a bourgeois name, she and her husband have an agency for Viral Marketing – Business model Product positions. While it is popular with Prenzlauer Berg in Berlin: talking green – living black, the following applies here: talk black – live green. That is why Malischka can also see herself as a supporter of feminism – a feminism that is no longer committed to women in certain roles – not even in those who consider their spokesmen to be supposed to be correct.

Unfortunately, traditional companies recognize the trend again too late, although they themselves are traditional. Otherwise, household schools would be booming in which you can still tile and lack a lack of leaving your pants, bohers and something delicious from slaughterhouse waste.

The next step would now be trad bands, traditional husbands, traditional husbands who toil the day and night, but secretly look after the children at home. They remained publicly the hard assembly line workers who record their work on the workbench using a smartphone and make social media contributions from them. So maybe even the gene Z is still to be used for real work.

This trick only works for the very young generation. If you keep politicians from a certain age group to cameras in front of the face, they are by no means able to move to traditional political work, on the contrary. Looking at you, Döner-Söder!