Violation of digital rules
EU is targeting Tikok because of opaque advertising
The EU Commission accuses Tiktok to violate EU law in the transparency of advertising. This could be expensive for the group from China.
According to a preliminary assessment by the European Commission, the TIIKKOK online platform violates non-transparent advertising against EU digital rules. Accordingly, the social network from China does not provide the necessary information about the content of advertisements on the platform and thus risk a high fine.
According to the Brussels authority, the Digital Services Act (DSA) stipulates defined obligations to publish an advertiser. This is of crucial importance for researchers and civil society to recognize fraudulent advertising, hybrid threat campaigns as well as coordinated information operations and fake advertising.
According to the Commission, Tiktok does not publish any advertisement register. In addition, the advertisement archive of the platform does not allow the public to search, which means that the benefit of the tool is restricted.
The social media company-whose owner bytedance is based in China-has been informed about the preliminary results and risks a fine of up to six percent of the total global annual turnover, as the Commission announced.
EU also investigates against US platforms
The preliminary findings were based on an investigation, which includes the analysis of internal corporate documents, tests of the tictok tools and discussions with experts in this area.
Against platform X of the US billionaire Elon Musk, several procedures are already running at the EU level due to suspected violations of the DSA. The law is also intended to ensure that it is consistent against hate speech. DSA investigations are also running in Brussels against the Facebook and Instagram mother Group Meta.
Dpa
tiss
Source: Stern
I have been working in the news industry for over 6 years, first as a reporter and now as an editor. I have covered politics extensively, and my work has appeared in major newspapers and online news outlets around the world. In addition to my writing, I also contribute regularly to 24 Hours World.
