The Argentine crack joined the gastronomic chain as a investor within the framework of its regional expansion plan and landing in Europe.
Lionel Messi joined the Milanese club as a new partnerthe gastronomic chain specialized in Milanesas with presence in Argentina, Uruguay and the United States. The company confirmed Thursday that the player will be part of his Global Positioning Strategy and expansion to new markets.
Founded on 2006 in the Belgrano neighborhoodthe company today has More than 70 branches And it was consolidated as a reference in its area thanks to its proposal based on Black Angus Argentina meat and a variety of Toppings and presentations.
Lionel Messi arrives at The Milanese Club
In the last year, the firm registered a 60% growth in the delivery channel and added new formats such as Casual Dining, Fast casual and gastronomic events.
Messi’s incorporation is part of the Horizon Strategic Plan 2027which foresees new openings in Argentina and a regional expansion towards Chile and Paraguay.
Milanesaç.jpg Club
The central objective of the plan is the Landing in Europewith Openings planned in Spain, Italy and Portugal before 2027.
From the company they stressed that the arrival of Messi seeks reinforce the international visibility of the brand and consolidate Milanese as an emblem of Argentine gastronomy in the world.
Source: Ambito
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