The leading League of the MMA reached a historic agreement with Paramount to transmit all its fights on the platform for the coming years.
As announced in the last hours, UFC and the media conglomerate Paramount signed an agreement of US $ 7.7 billion For exclusive rights to broadcast live events of UFC, as of 2026, for the next 7 years.
The package will replace the current agreement between the UFC and ESPN, And practically will double the annual value of rightsraising it to an average of 1.1 billion dollars.
David Ellisonnew president of Paramount, described the UFC as “A true sports unicorn” and pointed out that the operation is key to boosting the growth of Paramount+expand the subscriber base and increase corporate income.
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From birth in 1993, Ultimate Fighting Championship (UFC) quickly dominated the Mixed Martial Arts (MMA)one of the fastest growing sports in the world, paving the way for a acquisition of US $ 4 billion in 2016 By the Holding company WME-IMG (Then renamed Endeavor).
A total purchase was completed in 2021 by US $ 1.7 billion additional, the same year in which Endeavor It was made public. In 2023, Endeavor merged with the Wwe, Perhaps the most popular professional wrestling promotion in the world. The new parent entity is now known as Tko Holdings.
He UFC It is no stranger to large media rights agreements. The League of MMA He has previously signed agreements with companies such as Fox and ESPN, But with US $ 7.7 billion and with the decision to transition from PPV (Pay-Per-View) to a subscription-based transmission platform (with selected events also being transmitted in CBS), The seven -year agreement with Paramount He is the greatest and profitable so far.
“This historical agreement with Paramount and CBS is incredible for UFC fans and our athletes”said Dana WhiteCEO and president of the UFC. “For the first time, fans in the US will have access to the entire UFC content without a vision payment model”he added to his American fans.
Source: Ambito
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