Opinion
If DAZN shows the Buli conference, the fans can expect a bad awakening
DAZN takes over the Saturday conference of the Bundesliga, Sky shows all the individual games. The fragmentation of the football TV market thus reaches a low point-it is a misery.
Saturday afternoon should have an unpleasant surprise for some football fans. If you look at your beloved Bundesliga conference at the provider DAZN instead of Sky as before, you will quickly notice: The new edition is missing an attractive option. The inclined football watcher can no longer switch to an individual game within the broadcaster, as for many in the past 25 years it has become good habit: see what the other clubs do and in between for ten or twenty minutes only follow the game of their own team.
The small but significant change has been known since the auction of TV rights at the end of 2024, but will not have been aware of every supporter. Who pursues the complicated allocation of TV rights in the Bundesliga in detail, which is spread over a total of 15 packages?
Last December, DAZN acquired conference rights for the next four years, but the rights for the individual games on Saturday afternoon remained at Sky. If you want to jump back and forth between the conference and the individual game, you need two TV subscriptions. The television viewer has to do sheets or it does not use habits obtained – and thus more information and pleasure. Sky offers the viewers the option of a split screens, but who is already watching four or five games on the screen in small tiles? It is not even approximately an adequate replacement.
No accusation of DAZN and Sky
The separation of conference and individual games on Saturday afternoon is not the fall of the West, but it is annoying. The anti-customer fragmentation of the football TV market is for another annoyance richer, the subscription jungle continues to grow, everything to the disadvantage of the fans.
The broadcasters Sky and DAZN cannot be blamed. They only take what the DFL offers. Stupidly, the league association awards the Saturday conference and the individual games in two different rights packages (A and B). This has not been a problem in the past 25 years because Sky always acquired both packages.
DFL acts in the sense of professional aximation
The DFL, in turn, laces the packages in the sense of profit maximization, because for that it is there. Despite the pessimistic forecasts, she even received a little more with the sale of the new rights package (which applies until 2029): 1.121 billion euros per year instead of the 1.1 billion euros in the past cycle.
The case makes it clear once again: What is good for the league and the clubs because they increase their income does not have to be good for the fan.
Source: Stern
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
