Clothing brands have been imposed in the motor world, wearing almost all pilots of Formula 1because its cars (cars, really) provide global visibility.
According to the directive of the Formula 1this sport has more than 45 million fans in USA and the television audience in the country has increased a 89% from 2018. It is also the main market worldwide in terms of followers and levels of interaction in social networks.
This boom has been driven by the series of Netflix of Formula 1“Drive to Survive”which has attracted more than Seven million viewers.
The sportswear brand Puma It has been a pioneer in motor racing clothes, developing fireproof monkeys, racing shoes and other high -performance racing equipment, as well as equipment clothes and amateur clothing.
In his case, the German brand wears four shields: Ferrari, Alfa Romeo, Red Bull and Mercedespractically the best in terms of results and visibility.
In 2023, The brand was announced as the official provider in the careers of Formula one to produce clothing, footwear and accessories of the F1 brand, as well as to supply uniforms to all the staff of the category in the circuit from 2024.
In turn, the French luxury fashion house Louis Vuitton It is one of its main sponsors, after the conglomerate LVMH will sign a ten -year association agreement with the Formula 1 In October to become its global partner.
As the main partner, several maisons of LVMH They will be involved, including Louis Vuitton, Moët Hennessy and Tag Heuer.
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It is not just luxury brands that have seen the potential for the growth of the F1 To expand its audience, sport also has collaborations with the American retailer for young people PACSUN, who signed a multiannual renewal of his license agreement in December 2024.
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In addition to the official collaborations of the F1, Several of the teams have signed their own fashion agreements, such as McLaren, that was associated with the British retin Reiss. The British team also announced a collaboration with the Denim brand Levi’s.
The debut collection covered clothing for men, women and child, and included high leather bomber jackets adorned with logos of McLaren formula onetogether with top quality knit garments and elegant resort shirts with intricate hand -painted patterns of Formula 1 racing destinations such as Miami, Monte Carlo, Las Vegas and Silverstone.
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McLaren Racing It also has a multi -year agreement with the Heritage footwear brand K-Swissbased in Los Angeles, which provides high performance footwear to your boxes and engineers team.
Also the German fashion company Hugo Boss He has reinforced his ties with the sport after his brand was appointed official team’s clothing partner VISA CASH APP Red Bull F1.
Adidas becomes an official partner of the future Audi Formula 1 team
The future Audi F1 Team and Adidas They announced a plurianual collaboration for which the German manufacturer of sports equipment will become the official supplier of the team. The collection, which will be launched before the start of the season 2026, Its objective is to combine elegant designs with avant -garde technology.
As part of the agreement, Adidas and Audi F1 They are working in close collaboration to develop a collection of high performance equipment, which meets specific requirements for pilots, mechanics, engineers and other team members.
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Brands that dress the Formula 1 teams:
Puma
- Official F1 clothing supplier and equipment such as Ferrari and Aston Martin.
Castore
- You saw bulls like Red Bull, McLaren and Alpine.
Adidas
- In charge of dressing the Mercedes team.
Hugo Boss
- You saw the Racing Bulls team.
Alpinestars
- Design the Haas team clothes.
Under Armor
Streetwear and luxury brands
New Era
- He collaborates with teams like McLaren to create Streetwear collections.
Louis Vuitton
- F1 global partner and the trophies car of the Australian Grand Prix.
Palace
- He collaborates with Kappa in Alpine.
Rhude
- He collaborated with McLaren in 2022.
Pepe jeans
- He collaborated with Red Bull Racing in a collection.
Tommy Hilfiger
- He collaborated with Mercedes-AMG F1.
Pilot brands
Max Verstappen Clothes:
- The pilot’s personal brand.
Fernando Alonso:
- It has its own clothing brand.
Charles Leclerc:
Other important brands
Mitchell & Ness:
- Sells merchandising of F1.
SUNGOD:
- Sell sunglasses to fans of F1.
In addition, the Formula 1 has its own official store, the F1 Storewhere you can find F1 brand clothes.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
