At the expected duel between River and Palmeiras, We are not going to talk about football on this occasion, but we will make an analysis of why the Brazilian team is a powerful on and off the court, which leads him to be a favorite against all in the Copa Libertadores.
The Club model of San Pablo, Brazilis led by the businesswoman Leila Pereira60 years, fifth richest Brazilian woman in the world according to Forbes She is not only the president of Palmeiras, but also of Crefisa, one of the greatest financial entities of personal loans in Brazil, and Fam (Faculty Das Américas).
Ten years ago, he decided to get fully involved in the “Verdao” and sponsor the club with the money of Crefisa, being his main sponsors and appearing on the chest of his shirt for a decade. His interference was growing in the political life of the club; to be a main advisor in 2017, to the point that In 2021 he was chosen by the partners to be the new president of the institution.
Under his direction, Palmeiras reaped many titles: 2 Libertadores Cups, 4 leagues from Brazil, a Cup of Brazil, a South American Recopa, a Brazilian Super Cup and 4 Paulista tournaments.
The management of Leila Pereira in Palmeiras: Millionaire Investment and Collection
The commercial link began in 2015 and for 2016 Palmeiras extended the contract with its two main sponsorsthe insurer Crefisa and Famto obtain US $ 14.5 million(13.38 million euros) By season.
At that time, Leila Pereirahe had affirmed that “I have the great honor to announce this expansion of sponsorship, which is the largest contract in Brazilian football. We did it because we believed in the project and because it brought a lot of strength to our brand”.
Leila defends the complete professionalization of the administration of a sports institution “As if it were a company”. Pereira says that Sad They are the consequence of the poor management of a club, which is what opens the doors to the Corporations.
At the beginning of this year, he closed his company’s link with his club (a covert SAD?) To start “a new era” with Sportingbet as the main sponsor . The agreement with the sports betting house provides for U $ S16 million annually guaranteed for the club, with a contract of three years and possibility of renewal for one more year.
The objectives could raise the amount to U $ 27 million. As Palmeiras He did not sign an exclusive contract with the new sponsor, the Paulists still have spaces available to add other brands. The objective is that, with these inserts, the total value exceeds the U $ 32 million.
So it is so last week, the “Verdão” announced Sil Fios e elétrico as his new partner until the end of 2026.
As a reference, In the comparative of Main Sponsors River, it comes out: Betano pays him $ 6 million annually, against the 16 that Palmeiras perceives.
According to the financial balance presented to the Fiscal Orientation Council (COF), The “Verdão” reached an turnover of US $ 200 million in the last season, the highest in its history. December accounts were approved by the COF in meeting. Of the total, 75 million They came exclusively from the sale of players, or 36.5% of all revenues of the club. This figure widely exceeds other sources of income, such as transmission rights, sponsorships and shareholding.
The impact and the big difference in the passes market:
Product of exalting and expanding its brand in the world market, Palmeiras managed to specify impressive sales with clubs Europe In recent times, with figures that leave very short the 45 million euros that he received River by Franco Mastantuono (The highest in Argentine football).
For example, his latest sales of the lower players were 70 million euros by Endrick (to Real Madrid), € 62m by Estevao (to chelsea), € 40m by Vitor Reis (to Manchester City) and € 30m by Luis Guilherme (to West Ham). In addition to the 30 million For the Colombian Richard Rios received from Benfica.
In turn, he made enormous money exasses to reinforce his team: for example, he paid 30 million euros by Titor Roque to Barcelona, 20 million by Andreas Pereira and 18 million by Ramón Sosaonly this season.
The market value between Palmeiras and River
But that’s not all. If there is something that clearly marks the real difference in economic power between one and the other is the market value. According to the specialized site Transfermarkt, Palmeiras It has a market value of 212.15 million euros. While, meanwhile, River has only a total value of 86.90 million euros.
For its part, in the only section that River surpasses Palmeiras It is in the number of partners: The Argentine Club has 350,000 registered, while the Brazilian arrives at 175 thousand.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
