In the last three years, it invested US$2,897 million (2,585 million euros).
All this occurs in the course of a pandemic that forced him to use his millionaire provisions to try to alleviate the economic and social impact of covid-19. Fifa lost US$948 million (846 million euros) in reserves in the last two years, reducing them to US$1,638 million (1,461 million euros).
In the last year, the agency invested US$45 million (40 million euros) in its aid plan to combat the pandemic, in addition to the US$270 million (241 million euros) disbursed in 2020.
stages
“The aid plan consists of three stages, with stages 1 and 2 linked to the Forward program, and stage 3 provides more financial support through a system of grants and loans,” explained the president of the regulator, Gianni Infantino.
The Fifa Forwad project, which seeks to promote and improve the practice of football throughout the planet, received the largest investment item in 2021: US$376 million (335 million euros). Half of its expenses went to development and education programs, US$555 million (495 million euros), compared to 22% that went to competitions and events, US$234 (209 million euros).
Among the rest of the money disbursed by the organization in 2021, the US$81 million (72 million euros) in internal and/or administrative personnel stand out, or the US$52 million (46 million euros) in marketing and production audiovisual.
The investment required to organize the first World Cup in Qatar will be profitable for the organization, according to its forecasts, which have not been modified in the last year. Fifa expects to invest US$1,696 million (1,513 million euros) this year to organize the event. On the contrary, he hopes to enter US$4,666 million (4,162 million euros). With this boost, Fifa expects to exceed the US$6,440 million (5,745 million euros) that it intended to bill at the end of the current season.
For now, it has received US$1,799 million (1,605 million euros) and US$4,641 million (4,140 million euros) remain, which it already has guaranteed. In the last year he added Hisense as an official sponsor of the World Cup, in addition to capturing regional partners such as the Claro audiovisual group or the Chinese milk company Mengniu.
For television rights, it has insured US$2,640 million (2,355 million euros). The sponsorships will contribute, for now, US$1,353 million (1,207 million euros), 29% of the bill. Ticketing and hospitality expects Fifa to contribute US$500 million (446 million euros), while for license fees it will invoice US$140 million (125 million euros).
Source: Ambito
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