“By bringing together voices from the Americas, Africa and the Middle East, this song symbolizes how music and football can bring the world together,” said Kay Madati, FIFA’s chief commercial officer, adding: “As part of the renewed music strategy, The multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup than ever before.”
In this line, this soundtrack is within the strategy that the institution presented at the beginning of last year. Its objective is to have an international reach through the union of football and music. This is how they seek to strengthen innovative and tangible links between soccer lovers, music lovers, players and artists around sports and their favorite songs.
A curious fact is that almost at the beginning of the video the image Diego Armando Maradona appears, just at the moment in which he is seen in one of the goal celebrations in the semifinals against Belgium in the mythical Azteca Stadium.
Regarding the rivals that will be announced this Friday, the broadcast will be made from Doha, capital of the host country, where it will be known how the group phases will be composed.
The ceremony will be at the “Doha Congress and Exhibition Center” and the draw can be followed live through the TyC Sports cable sports signal and the official FIFA channel that will broadcast it in streaming from 13 in Argentina.
Source: Ambito
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