This noon the draw for the Qatar World Cup will take place: everything you need to know
Although the pandemic coronavirus reduced income to $266 million in 2020, “The financial position of the organization remains healthy and robust, with sufficient reserves”indicate the instance accounts.
The finances are so good, actually, that the FIFA has spent more than billion dollars in measures to combat the effects of the pandemic on football and has simultaneously increased its liquidity reserves by 21%, to reach the $5.49 billion.
In 2021, the body, whose financial years last four years, between the World Cup and the World Cup, declared income of 766 million dollars.
Most of it comes from income from television broadcasts and the marketing of the next Qatar World Cup 2022which have increased compared to Russia 2018. The FIFA wait to “television broadcast rights set a new record” between now and the end of the year.
This is not a surprise to simon chadwick, professor of sports economics at the Lyon Business School, in France. In his opinion, the pandemic was always likely to do “richest to richest and poorest to poorest sports”.
“Organizations like FIFA have the resources and the organizational resilience necessary to resist the worst effects of covid”he added.
“Second, sponsors and broadcasters have sought havens during the covid storm, that is, securities whose stability, commercial value and lasting presence have been proven”he underlined.
The FIFA is also oriented towards new digital platforms such as eSportsand Chadwick estimates that “the prospects for income generation are very promising” in that sense.
“Add to that the current frenzy of NFTs (certified numerical assets), cryptocurrencies and metaverses (numerical universes), and FIFA, like many other players in football, anticipates a manna of revenue that will allow it to sustain itself in the medium and long term”he assures.
According Chadwick, the FIFA should “Be careful not to be arrogant, lazy or negligent in your search for new income and not be seduced by what might seem like easy profit projects.”
It is also important that “all world organizations completely eradicate corruption and scandals.”
In the case of FIFA This is particularly important after the scandals that shook the organization in 2015 and precipitated the end of the presidency of Joseph Blatter.
“At FIFA, money no longer evaporates, it no longer disappears, it goes where it has to go”defended this Thursday Infantinebefore declaring himself a candidate for re-election in the elective Congress that will take place in early 2023.
Source: Ambito
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